Soap and Glory Glamorama Gift Set!

  We all know Soap & Glory for their cute and kitschy bath and body products and last year they expanded their offerings into makeup. I fell hard for the Peach Party blush and Sexy Mother Pucker Pillow Plump XXL Gloss. So when I was searching for some new makeup to buy just because I couldn’t resist this […]

Models Own A.M. Kit

Here at Prime Beauty headquarters, we are fans of the UK Brand Models Own found exclusively at Ulta Beauty. Blythe is head over stilettos with the Luxestick Velvet Lipstick and the Moonlight Sculpt & Glow Highlighter Stick as well the Sculpt and Glow Palette.  Today it’s my turn and I have the Models Own A.M. Kit ($17.99) for you. The […]

Go for the Gold with Models Own

Attention beauty lovers, the captain has indicated we’re ready for departure. Please put away your mirrors, brushes, and give your look one last hit of setting spray. Our flight to new makeup will take us on an illuminating adventure to the UK, and the home of Models Own. And just like our previous Models Own post, […]

Nubian Heritage Coconut and Papaya Bath and Body Collection!

  Nubian Heritage offers hundreds of culturally authentic natural skincare products that are free of sulfates, parabens, phthalates, paraffin, gluten, propylene glycol, DEA, silicones, mineral oil, petroleum, synthetic fragrance and artificial color, and never tested on animals. The secret to Nubian Heritage is that they use proven traditional healing practices, cultural influence and indigenous ingredients including various oils, ash and more […]

The UK’s Models Own – Available Exclusively at Ulta

  The British are coming. The British are coming. This time, it’s in the form of a new makeup line – The UK’s Models Own. Available exclusively at Ulta, this affordable brand has everything you need to create a full, colorful face of beauty. I got a chance to create some of my own looks […]

butterLONDON Glitz and Glamour Beauty Clutch Lives Up to It’s Name!

butterLONDON entered the beauty industry 10 years ago with their fabulous nail lacquer using cheeky British slang names. The brand has always worked hand-in-hand with the world’s top designers and have expanded to include cosmetics in the line. I admit I was skeptical if a nail polish brand could do makeup but I have to […]

Get Summer Ready Hair with Macadamia Professional Styling Products

  Summer officially starts today. This means good and bad things for hair. On the good side, textured beachy waves are back. On the bad side, humidity induced frizz. Of course in you grew up in Florida, like I did, frizz wasn’t simply a summer trend. Oh yes, I have plenty of high school picts […]

Make Waves with the NEW! Beachwaver S1.25  

  From the red carpet to the runway, everyone is rocking beautifully coifed curls or beachy waves. No matter what the style, it’s always worthy of envy. Though it might look effortless, like you just came from a day at the beach, achieving the look isn’t always a breeze. Luckily, there are plenty of tools and […]