Josie Maran Coconut Watercolor Eyeshadow for Eyes That Glow!

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“Living on the beach in Oahu, I became a devotée of coconut water, and noticed that drinking lots of it seemed to make my skin glow. I created Coconut Watercolor Eyeshadow to bring that hydration plus loads of color to the lids.”—Josie Maran Hallejuah beauties! Finally a shimmery eyeshadow that is good for your skin […]

Review: Osmosis + Colour Lustrous Contour Duo

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  One of the things I love most about being a blogger, is having the opportunity to try new brands and new products, and then being able to share what I learned about and tried with you. One such unique product and brand I was recently introduced to was the Lustrous Contour Duo, $35, from Osmosis […]

StriVectin Instant Revitalizing Mask + A Giveaway!

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    Every good skincare routine includes a facial mask at least once or twice a week. Masks are fun, easy to use, and deliver results quickly. They can hydrate, firm, deep clean, unclog pores and even brighten which is exactly what Strivectin Instant Revitalizing Mask ($62) does, making it perfect for over 40 lovelies. Facial […]

Fashion Flash Pre-Fall Edition!

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  This week fashion and lifestyle blogger Pamela Lutrell of Over 50 Feeling 40 is hosting Fashion Flash. Fashion Flash covers topics like style, beauty, skin care, travel, and fitness for the over 40 woman. Take a breather and read what we have for you this week! Pin It

3LAB Skincare Giveaway!

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3LAB is a global leader in high-tech luxury skincare. They merge beauty with science to bring you the latest in skincare innovation. I’m thrilled that 3LAB has generously offered a special giveaway just for Prime Beauty readers! This giveaway package has everything you need to battle Old Man Time and keep your youthful glow! If you are […]

Review: It Cosmetics Naturally Pretty Celebration Matte Luxe Palette

ItCosmetics Naturally Pretty Celebration Palette

     “Every season celebrates the natural beauty around us all…including you! Celebrate your most beautiful you everyday!” by Blythe  Though the holidays are months away, many brands are beginning to show sneak peaks of their holiday offerings on social media. I’ve already put a few things on my wish list. One brand’s holiday collection […]

Fashion Flash

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  Society Wellness is hosting Fashion Flash this week. Fashion Flash covers topics like style, beauty, skin care, travel, and fitness for the over 40 woman. Take a breather and read what we have for you this week! Pin It

Review: Michael Todd Soniclear Elite

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    Sonic cleansing systems are all the rage these days. If you’ve used one, you know they are no gimic; they actually deliver on their promise to gently exfoliate and cleanse skin. Additionally, the sonic wave technology helps to stimulate circulation, which may improve your skin’s texture. And as you know, the older we […]