Prime Beauty is the prime destination for women 40+ in their prime - we deliver beauty tips and advice for women of all ages.
Vitamin C has proven to be a valuable weapon in the battle of aging. If you’re not using a vitamin C serum in your skincare routine, you may want to think about adding this powerful anti-aging ingredient. Vitamin C benefits the skin in two important ways: It is essential for the synthesis of collagen, a [...]
The original Grow Luscious mascara by Revlon was one of my favorites so when Revlon Lash Potion launched I was really excited to try it. Mascaras always excite me–I dream of big, bold, drop-dead diva lashes and am constantly striving to get them–no soft “natural” look for me! The packaging is cute without [...]
The changing of the seasons is a bit magical don’t you think? I really missed that when I lived in Phoenix, Arizona—nothing ever changed. No glorious spring flowers to watch bloom, no brisk mornings filled with leaves changing color and certainly no chance to watch quiet snowflakes fall on a bright winter’s night. I decided [...]
The cheeky bath and body brand Soap and Glory has recently released a new lip product– Sexy Mother Pucker Gloss Stick ($16). Lip crayons are more popular than pics of of Kim K’s baby bump this season and Soap and Glory hit on a winner! The “Buzz free” formula promises fuller, plumper lips without the tingle or burn along [...]
This weeks battle is over the best skincare mask. I have two I’d like to enter into this skirmish–one expensive luxury mask and one inexpensive exfoliating mask. To see what the rest of our bloggers chose, click on the “last” and “next” mask icons above. If your winter skin is crying for a little moisture [...]
Not being a person of great wealth, little luxuries come few and far between for me. Oh sure, I indulge in the occasional pedicure or massage but that’s about it. Unite Hair Care lets me pamper my tresses with their latest line, U Unite Luxury Shampoo and Conditioner. The name says it all–luxury. Infused [...]
The story of modern perfumery began in Grasse, an exceptional town in the south of France, rich with vibrant colors and beautiful fragrances. Local growers mastered the art of cultivating delicate flowers such as jasmine, rose and orange blossom. To complement the extraordinary fragrances from Grasse, the most adventurous perfumers traveled overseas to lands as [...]
2013 is quickly becoming the year of the “cosmetics crayon.” Nearly ever brand has an eye shadow or lip crayon or pencil. From pricey high-end lines to drugstore brands, crayons and pencils abound. The awesome bloggers are always on trend, so this weeks challenge focuses on the best cream or eye [...]
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