New! AARP The Magazine Beauty and Style Edition!

    The commercials are correct beauties, the new AARP is not just for our parents anymore. Check out the NEW AARP The Magazine Beauty and Style Digital Edition here. It has everything we over 40, 50, 60 and beyond women could want: beauty, style, fashion, makeup artists how-to’s, celebrity secrets and more! This friendly, easy […]

Get a Bronzed Glow with Your Best Friend (YBF)!

  One of my favorite aspects of being a blogger is discovering new beauty brands. It’s even more exciting knowing I can share my new finds, like Your Best Friend (YBF), with Prime Beauty readers. Founded in 2008 by Stacey Schieffelin, a Ford model, makeup guru, and successful entrepreneur, YBF is all about “empowering women […]

Skinny & Co. Coconut Oil Beauty Products!

  Skinny & Co. Coconut Oil was born when two brothers set off on a life-changing adventure. With their hearts set on exploration, Luke and Matthew Geddie ventured through Cambodia, Laos, Thailand, India and finally Vietnam. It was in Vietnam where they instantly fell in love with the vibrant culture and friendly people living among […]

Show Off Your Patriotic Pride with Hard Candy Nail Polish

  While the UK and the rest of the world’s economy deal with Brexit fallout, we’re getting ready to party like it’s 1776. With July 4th only a few days away it’s time to break out the fireworks and all things red, white, and blue. I don’t about you, but when it comes to showing […]

New! bareMinerals GEN NUDE Collection!

  bareMinerals introduces GEN NUDE, a new line of lipsticks, glosses and liners with 60 shades and 4 different finishes! If you thought you couldn’t do nudes, think again because there is sure to be something flattering in this extensive line. Whether is beige, brown, peach, pink, or mauve, there’s a million ways to go […]

Prime Beauty Organizes Her Makeup Stash!

The Beauty Spotlight Team is focusing on how we beauty bloggers store our vast and ridiculously large makeup collections and it’s my turn. I have a really old “secretary” desk that belonged to my mother. She painted it turquoise to match our 60s kitchen–it’s THAT old! I didn’t even need to distress it, because it’s already […]

IT Cosmetics IT’s All About You Customer Favorites Collection on QVC!

This Saturday, June 25th, QVC is featuring IT Cosmetics IT’s All About You Customer Favorites 4-pc. Collection on it’s Today’s Special Value! Jamie Lima, founder of IT Cosmetics has put together a Today’s Special Value with two of her best selling and customer beloved products plus two all new must haves! The set will be available […]

Make a Real Difference with RealHer Lipsticks!

  How often do you have the opportunity to buy a lipstick that delivers more than great color payoff? In my experience, it isn’t really commonplace. But this is about to change, thanks to RealHer. Founded in 2015, RealHer is not only a makeup brand, but also a vehicle for female empowerment. Each Lipstick is […]