Enhance Your Eyes with Eyeko

  I’m in love. Yes, it finally happened and I want to shout it from the rooftops. It’s the most amazing feeling, and I experience it every time I look in the mirror. I can’t help it. I just want to stare at my love all day long; my love being my eyes and eye […]

Beauty Junkees Honors Breast Cancer Awareness Month!

Our friends at Beauty Junkees have been committed to supporting Breast Cancer Awareness Month since owner Julia’s Aunt Teri was diagnosed over a decade ago. Julia knew she wanted to work with a small foundation that doesn’t have the budget of some of the larger foundations. She had several criteria that were important to her. The foundation […]

New! Derma-E Skincare Essentials

I don’t know if it’s because I’m older or am more curious about ingredients, but I feel a sense of joy whenever a box of skincare shows up at my door. The thrilled is multiplied when the box contains Derma-E Skincare Essentials. This new line of products has everything you need to achieve radiant, healthy skin. […]

New! Mark Color Collection by Avon

  The first time I became aware of mark. by Avon was back in days of The Hills when Lauren Conrad was their spokesperson. She was the “it” girl of the time. Today, their brand ambassador is Lucy Hale, star of Pretty Little Liars. While I’ve never seen the show, I do love Lucy’s style, […]

Find Your Formula with the Buxom Lippie Collection

  It might be hard to believe, but this lipstick junkie has never tried Buxom. Yes, it’s true. Even though I’ve heard rave reviews, I never got around to testing them out till now. Today I’ll be sharing my thoughts on the Buxom Lippie Collection, featuring Full-on Lip Polish, Lipstick, & Lip Cream, $20 each, Big […]

Milkin’ It With Farmhouse Fresh Whole Milk and Goats Milk Soaps!

  Farmhouse Fresh, a favorite here on Prime Beauty debuts a Holiday Gift Set that features whole and goats milk soaps on Oct. 1st. These hand-poured soaps are lovingly shaped as cheese wedges and housed in a Wisconsin-Made Aspen box. The box has eight soaps (2 of each variety) for $124 and is available on Oct. […]

Models Own A.M. Kit

Here at Prime Beauty headquarters, we are fans of the UK Brand Models Own found exclusively at Ulta Beauty. Blythe is head over stilettos with the Luxestick Velvet Lipstick and the Moonlight Sculpt & Glow Highlighter Stick as well the Sculpt and Glow Palette.  Today it’s my turn and I have the Models Own A.M. Kit ($17.99) for you. The […]

Prep Your Skin for Winter with RoC Skincare!

I am so proud to be an ambassador for RoC® Skincare. The brand’s scientists have devoted years of continued research to retinol, the gold standard in anti-aging ingredients, which reduces the appearance of fine lines and deep wrinkles while working in balance with the skin’s natural renewal system to improve skin tone and skin firmness.  Because […]