PÜR Cosmetics PRO X Etienne Ortega Eyeshadow Palette

  I always get über excited when a brand collaborates with makeup artists for a special offering. After all, who knows what works better than the makeup artists themselves? PÜR Cosmetics newest launch is the PRO X Etienne Ortega Eyeshadow Palette, curated by celebrity hair and makeup artist Etienne Ortega and it’s PÜRfection! About Etienne Ortega: Mexico-born and Los Angeles-based […]

Models Own A.M. Kit

Here at Prime Beauty headquarters, we are fans of the UK Brand Models Own found exclusively at Ulta Beauty. Blythe is head over stilettos with the Luxestick Velvet Lipstick and the Moonlight Sculpt & Glow Highlighter Stick as well the Sculpt and Glow Palette.  Today it’s my turn and I have the Models Own A.M. Kit ($17.99) for you. The […]

Mally Beauty Muted Muse Velvet Eyeshadow Palette!

  Wow, Fall really is here! We went from the high 80s to 60s just this week. That’s not unusual where I live, the seasons change quickly! To usher fall in, I headed to my favorite drive-thru coffee hut for a hot vanilla chai and played with the Mally Beauty Muted Muse Velvet Eyeshadow Palette […]

CARGO Cosmetics Emerald City Eyeshadow Palette for Fall/Holiday 2017!

The new Limited Edition CARGO Emerald City Eyeshadow Palette ($34) stole my attention and my heart in an instant. Each season, Cargo Cosmetics journeys to a different destination to highlight the brand’s travel-friendly packaging. This palette pays homage to the culture of the Emerald City, otherwise known as Seattle. I have a long standing love affair with Seattle […]

MAC Prissy Princess Palette!

Say THAT 3 times! Prissy Princess Palette, Prissy Princess Palette, Prissy Princess Palette–whew! The MAC Girls Collection features six ‘personality palettes’ that feature eye shadows and highlighters in new formulas curated to express the power and presence of your personality. The six palettes are: Rockin’ Rebel, Mischief Minx, Fashion Fanatic, Basic Bitch, Prissy Princess and Power Hungry ($39.50). “Whether you’re a Rockin’ Rebel, Mischief Minx, Fashion Fanatic, […]

LORAC LA Experience Eye and Cheek Palettes: Santa Monica and Venice Beach

  LORAC recently launched five eye and cheek palettes to celebrate California girls and the spirit and beauty of various Los Angeles beach towns and landscapes. The five LA Experience palettes are: Malibu free spirit Venice Beach boho DTLA (Downtown LA) urban artist Santa Monica ocean chic Beverly Hills sophisticate They retail for $24 each […]

Givenchy Coutour Makeup Palette Brightened My Day!

  A few weekends ago I was having tummy problems and ended up sitting on the couch on a Saturday nursing a stomach ache. Whenever I’m sick at home, I watch QVC. I should KNOW better, as it always leads to impulse purchases. This time it was the Givenchy Coutour Makeup Palette because everyone knows makeup […]

Urban Decay Naked Heat Eyeshadow Palette Tutorial!

  By now you’ve probably either read a lot of reviews of Urban Decay’s Naked Heat Eyeshadow Palette ($54) or purchased it. Urban Decay did a great job of stirring up a frenzy over the new Naked palette per usual. I have to say in this case, it’s all warranted. The Naked Heat palette is […]