Prime Beauty is the prime destination for women 40+ in their prime - we deliver beauty tips and advice for women of all ages.
This product was provided by PR for review and contains an affiliate link. Hearing the name of Make Up For Ever’s new eye shadow palette, Technicolor ($45), it is no stretch believing Dany Sans created it. After all, when I interviewed her a few years ago, she told me the very first eye shadow in [...]
Anastasia of Beverly Hills, true friend to us over 40′s has done it again. Her newest palette, The Bold and the Beautifu l is something every self-respecting beauty addict should own. First off can we talk about the packaging? The kit resembles a set of books that contains two volumes: Vol. 1, ‘Bold Brows’ and Vol. 2, [...]
Attention beauties! Please stow your tray tables in their upright positions, turn off your cell phones and prepare to get gorgeous with Benefit’s She’s So Jetset ($36) from the Holiday 2012 Collection! This little traveler has everything you need for eyes, cheeks, lip and lashes in one travel friendly kit! And instead of the smallest pillow [...]
Benefit really rocks the gift sets! Every year I buy one or two for my daughter, however, make no mistake 40+ beauties, Benefit is known for their problem solving products. I’ve ordered the She’s So Jetset palette mainly because I so adore the I’m Glam Therefore I Am palette–I get compliments EVERY time I wear it, I’m hoping for the [...]
I realize that fall just arrived, but in the world of cosmetics, the holiday season is here in full force. The first Holiday collection we will look at is from Anastasia of Beverly Hills. In addition to the Kisses on My List Gloss Set (reviewed here), the brand launched the Want Me To Want You Holiday Eye Palette ($34) . It’s quite a bargain considering you get nine eye shadows, a clear brow [...]
She Wears it Well is Anastasia’s new mirrored palette of nine, pigment-rich matte and shimmer shadows in nude and neutral shades that impart a sophisticated smolder to the eyes. Nude meets knockout with this pretty palette, which was inspired by classic Hollywood glamour with modern moxie. No matter how you wear them, you’re sure to wear them well. I know what you’re thinking —”not [...]
Dustin Lujan’s new Le Métier de Beauté Pallid Incandescents Kaleidoscope Eye Kit ($95), is a collection of fun summer hues inspired by the complexity of light! This Kaleidoscope will be exclusive to Bergdorf Goodman. I suggest you hurry as they won’t be around long. Inspired by the complexity of light and transformationfrom pastel days to neon [...]
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