Get More Shimmer Shape & Go with Mally!

   As a kid, I loved to color. Just ask my mom. She’ll tell you how I colored all over a Mother Goose book because I wanted to make it pretty. Mind you it was already in color. Today, I get to use big girl crayons like Mally’s Shimmer Shape & Go, $31.86 (QVC.com), to […]

The Lipstick League Asks What’s the Most Expensive Mascara You’ve Ever Bought?

Question of the Week: What is the most you have paid for a mascara (and was it worth it)? I think I paid $35 for a Chanel or Dior mascara. At the time I thought it was worth but I no longer buy expensive mascaras, the drugstore has many fabulous ones for less than $10! […]

PÜR Cosmetics Big Look Lengthening Mascara!

  Have you ever bought makeup and then forgotten about it until, oh I don’t know maybe MONTHS later? M’kay just me then. When you’re a beauty blogger it can happen! Just take a look at my vanity and you’ll understand. Anyway, that exact thing happened to me with PÜR Cosmetics Big Look Mascara ($21). […]

Mascara Madness with Hard Candy

  When it comes to mascara, what do you look for? Length? Volume? Length and volume? Darkened and defined lashes?  Or perhaps a bit of curl? Depending on my mood, it can be a mix of all of those things. Typically, I opt for lush, voluminous lashes, regardless of whether I’m wearing a full face […]

Mirabella Beauty Lighten Up Makeup Collection!

    Mirabella Beauty is a much loved brand here at Prime Beauty headquarters. They recently launched Lighten Up, a collection of modern formulas designed to keep skin looking youthful and radiant. “We created a dreamy spring collection full of flattering warmth and glowing skin, colors that enhance your features and make them a topic […]

Borghese Face, Lips & Eyes – Part 2

  In my first Borghese review, I shared my thoughts on their Fango Purificante Clay Cleanser. Now that my face is squeaky clean, it’s time to delve into some Borghese makeup. Today, I’ll be reviewing three more of the brands products; Prima Viso Face Primer, $27, B Moisture Advanced Care Lipcolour in Grappa, $24.50, and […]

Covergirl Plumpify BlastPRO Mascara!

  2016 is shaping up to be a banner year for drugstore makeup. Several brands have launched their Spring 2016 collections that rival more expensive brands. If you have been reading Prime Beauty for any length of time, you know of my major addiction to eye products and especially mascara. I have been impressed with […]

IT Cosmetics Superhero Elastic Stretch Volumizing Mascara

  Even though it’s only January, 2016 is already shaping up to be a great year in Beauty. From fabulous drugstore finds to new launches from our favorite brands to celebrity collaborations. IT Cosmetics, an all-star brand here at Prime Beauty has a brand spankin’ new mascara called Superhero. Seriously? How can they top Hello […]