Covergirl Plumpify BlastPRO Mascara!

  2016 is shaping up to be a banner year for drugstore makeup. Several brands have launched their Spring 2016 collections that rival more expensive brands. If you have been reading Prime Beauty for any length of time, you know of my major addiction to eye products and especially mascara. I have been impressed with […]

IT Cosmetics Superhero Elastic Stretch Volumizing Mascara

  Even though it’s only January, 2016 is already shaping up to be a great year in Beauty. From fabulous drugstore finds to new launches from our favorite brands to celebrity collaborations. IT Cosmetics, an all-star brand here at Prime Beauty has a brand spankin’ new mascara called Superhero. Seriously? How can they top Hello […]

Frugal Friday: Rimmel Wonder’Lash Lift Me Up Mascara

    The latest mascara from Rimmel London, Wonder’Lash Lift Me Up  has me as wide-eyed as a puppy. I knew some of my fellow bloggers had been raving about a mascara from Rimmel but I couldn’t remember which one. I tried Wonder’Lash with Argan Oil and wasn’t impressed. Then, last week when I was […]

Makeup Wars: 5 Beauty Products Under $10!

5 Beauty Products for under $10 with Colourpop, L’Oreal, Milani NYX Butter Glosses ($5) – I have become obsessed with these glosses. They have excellent color payoff, feel moisturizing and stay a decent amount of time  and there are 22 shades all for only $5! Milani Rose Powder Blush ($7,99) – these silky-soft powder blushes deliver the […]

Top 10 Mascaras!

This week our Top 10 bloggers are showcasing one of my personal favorite products, MASCARA! It’s the one makeup item I feel naked without. I currently have 6 mascaras open. For realz. Let’s get the countdown started! Make Up For Ever Smoky Extravagant – holds a curl beautifully. The cone shaped wand gets those tiny lashes in the […]

Review: Pacifica Stellar Gaze Length & Strength Mineral Mascara

  by Blythe A. Not so long ago, in my younger days, I didn’t give much thought to my mascara. I would pick one up at the drugstore and use it until it was empty or dried out. Then new innovations in mascara started to catch my eye, and I began a search for a […]

The Lipstick League Favorite Mascaras

Question of the Week: Three Mascara questions! Black or brown? Volumizing or lengthening? Waterproof or washable? Black! Volumizing! Washable! Favs of mine are: Maybelline Lash Sensational, Benefit Roller Lash, bareMinerals Lash Domination. My Newest Addiction – Laura shares her favorite item from MAC Giambattista Valli and it probably isn’t what you think! Nouveau Cheap – […]

New! COVERGIRL LashBlast Super Sizer and Intensify Me

    COVERGIRL has two new launches this month you’ll want to know about. Trust. I am very lucky to have been given a sneak peek of both of these  awesome products. The newest edition to the LashBlast Mascara line is Super Sizer. I’ve had really good luck with the LashBlast mascaras; some of my all […]