PÜR Cosmetics Big Look Lengthening Mascara!

  Have you ever bought makeup and then forgotten about it until, oh I don’t know maybe MONTHS later? M’kay just me then. When you’re a beauty blogger it can happen! Just take a look at my vanity and you’ll understand. Anyway, that exact thing happened to me with PÜR Cosmetics Big Look Mascara ($21). […]

Mascara Madness with Hard Candy

  When it comes to mascara, what do you look for? Length? Volume? Length and volume? Darkened and defined lashes?  Or perhaps a bit of curl? Depending on my mood, it can be a mix of all of those things. Typically, I opt for lush, voluminous lashes, regardless of whether I’m wearing a full face […]

Mirabella Beauty Lighten Up Makeup Collection!

    Mirabella Beauty is a much loved brand here at Prime Beauty headquarters. They recently launched Lighten Up, a collection of modern formulas designed to keep skin looking youthful and radiant. “We created a dreamy spring collection full of flattering warmth and glowing skin, colors that enhance your features and make them a topic […]

Borghese Face, Lips & Eyes – Part 2

  In my first Borghese review, I shared my thoughts on their Fango Purificante Clay Cleanser. Now that my face is squeaky clean, it’s time to delve into some Borghese makeup. Today, I’ll be reviewing three more of the brands products; Prima Viso Face Primer, $27, B Moisture Advanced Care Lipcolour in Grappa, $24.50, and […]

Covergirl Plumpify BlastPRO Mascara!

  2016 is shaping up to be a banner year for drugstore makeup. Several brands have launched their Spring 2016 collections that rival more expensive brands. If you have been reading Prime Beauty for any length of time, you know of my major addiction to eye products and especially mascara. I have been impressed with […]

IT Cosmetics Superhero Elastic Stretch Volumizing Mascara

  Even though it’s only January, 2016 is already shaping up to be a great year in Beauty. From fabulous drugstore finds to new launches from our favorite brands to celebrity collaborations. IT Cosmetics, an all-star brand here at Prime Beauty has a brand spankin’ new mascara called Superhero. Seriously? How can they top Hello […]

Frugal Friday: Rimmel Wonder’Lash Lift Me Up Mascara

    The latest mascara from Rimmel London, Wonder’Lash Lift Me Up  has me as wide-eyed as a puppy. I knew some of my fellow bloggers had been raving about a mascara from Rimmel but I couldn’t remember which one. I tried Wonder’Lash with Argan Oil and wasn’t impressed. Then, last week when I was […]

Makeup Wars: 5 Beauty Products Under $10!

5 Beauty Products for under $10 with Colourpop, L’Oreal, Milani NYX Butter Glosses ($5) – I have become obsessed with these glosses. They have excellent color payoff, feel moisturizing and stay a decent amount of time  and there are 22 shades all for only $5! Milani Rose Powder Blush ($7,99) – these silky-soft powder blushes deliver the […]