Make Up For Ever Summer 2013–Get Splash Happy!

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  Don’t be afraid to make a splash this summer! You can still look your best at the beach or the pool, thanks to Make Up For Ever. The award-winning Aqua range is introducing some new vibrant shades for summer that are smudge-proof and made to stand warm weather overload. I’m a HUGE fan of [...]

How To Wear Color With the New MAKE UP FOR EVER Technicolor Eye Shadow Palette!!

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This product was provided by PR for review and contains an affiliate link. Hearing the name of Make Up For Ever’s new eye shadow palette, Technicolor ($45), it is no stretch believing Dany Sans created it.  After all, when I interviewed her a few years ago, she told me the very first eye shadow in [...]

Make Up For Ever Mobile Tour -Get a Makeup Bag Makeover!

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Make Up For Ever is taking their Make Up School on the road and will be traveling to 9 cities across North America beginning February 1st through mid-April.  They are  doing something that no make up brand has done before… inviting consumers to bring their make up bags and they will  teach them how to use what [...]

Make Up For Ever Aqua Eyes Collection Holiday 2012

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Everyone knows how marvelous Make Up For Ever’s Aqua Eyes eyeliners are and if you don’t where the h*ll have you been? These long lasting budge-proof, waterproof eye pencils are smooth, pigmented and have reached iconic status for the high performance  and ginormous variety of colors. The  Make Up For Ever Limited Edition Holiday Aqua Eyes Collection ($36) includes: #Ol Mat Black (full size) #2L Pearly Brown [...]

MAKEUP WARS: Battle of the Makeup Brush

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    by:  Staff Writer Patty For this Makeup War, we are pitting our favorite makeup brush against each other. My little soldier is  Make Up For Ever Double-Ended Sculpting Brush. To see the other competitors, click on the next tab or click on the thumbnail pics at the end of this post!    At IMATS [...]

Make Up For Ever & Madonna On Tour – Get The Look!

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Photo Credit: Getty Images Gina Brooke, Madonna’s longtime make up artist, has collaborated with MAKE UP FOR EVER to create the official lip color for the Material Girl’s highly anticipated MDNA tour — new Aqua Rouge #8 in an iconic shade of red. Brooke, a beauty expert in her own right whose work has appeared [...]

A Visit to the Make Up For Ever Boutique in NYC!!

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Recently I had the chance to go to New York City for the first time. One of the highlights of my trip was seeing the Make Up For Ever Boutique. What a visual delight! If you’ve been reading Prime Beauty for any length of time, you know how much I love the Make Up For [...]

Make Up For Ever Aqua Shadow: Review, Pics, Swatches

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    Make Up For Ever Aqua Shadow ($20.00)  is the newest addition to the Aqua line of smudge-proof, waterproof products.  As usual, when Make Up For Ever introduces something new, they do it in a BIG way and the aqua shadows are no exception.  There are twelve shades in total– five creams (matte) and seven pearly and metallic shades.  The matte shades are perfect for lining [...]