New from Neutrogena: Hydro Boost Hydrating Tint, Concealer and Lip Shine!

Neutrogena has added several new products to their popular Hydro Boost line.  Last year they launched Hydro Boost skincare and now makeup! Neutrogena Hydro Boost products are hydrated infused makeup designed for a fresh, flawless look. Let’s start with Neutrogena® Hydro Boost Hydrating Tint ($14.99). This is an oil-free tint/foundation with hydrating hyaluronic acid to plump […]

Runway Rouge by Patricia Hartmann

 Runway Rogue is an amazing new cosmetic brand founded by 90’s supermodel Patricia Hartmann. Patricia was a familiar face on the Runways of Paris, New York and Milan, walking for the fashion world’s top designers -Versace, Valentino, YSL, Ralph Lauren, Oscar de la Renta and many more. Patricia was the featured cover girl and appeared in Vogue, Elle, Harper’s […]

Osmosis +Colour Lip Gloss Are Perfect For The Holidays!

Holiday time is a chance to go a little more dramatic with your makeup without looking overdone or obvious. Bring on the shimmer, metallics and yes, even a bit of restrained glitter. That’s why I’m loving these Osmosis +Colour Lip Glosses! The creamy texture and 3-dimensional pigments make your lips appear plump and sooo kissable. I […]

Neutrogena For Your Makeup Obsessed BFF!

This is a sponsored post on behalf of Neutorgena, I received compensation for writing it, however, all opinions are my own. At Prime Beauty, I only write about products I believe in and trust. I met my best friend Linda over 17 years ago when we were working at the same place. We bonded over […]

Find Your Holiday Kissing Squad with Tarte

  In the beauty world, the holidays started in September and October. I watched, I listened, but I wasn’t ready for the holiday season to begin…until now. Thanks in part to Tarte’s Kissing Squad, $34 ($136 value), a limited-edition lip sculptor quad. Or as I call it, Lippie Heaven. The Kissing Squad Collection This Ulta holiday […]

New! bareMinerals GEN NUDE Collection!

  bareMinerals introduces GEN NUDE, a new line of lipsticks, glosses and liners with 60 shades and 4 different finishes! If you thought you couldn’t do nudes, think again because there is sure to be something flattering in this extensive line. Whether is beige, brown, peach, pink, or mauve, there’s a million ways to go […]

Soap and Glory Peach Party Blush!

  We all know Soap & Glory for their cute and kitschy bath and body products and now they are expanding their makeup offerings. One of the new products is a multi-colour blush brick ($15). There are two shades available exclusively at Ulta Beauty: Love at First Blush and Peach Party. Truthfully, I purchased Soap & […]

Drugstore Gems: Covergirl truNAKED Shadow Palettes and Oh Sugar! Lip Balm!

  The Academy Awards are over but I’d like to give an Oscar to Covergirl. You’ve come a loooooong way baby! All drugstore brands have really stepped up their game and we are seeing palettes, primers and super effective skincare grace grocery aisles all over the country. Many brands like L’Oreal, Maybelline and Revlon have […]