Valentine’s Day Blog Hop Giveaway!

For this super-awesome Valentine’s-themed blog hop, 38 fabulous bloggers have teamed up to give away some epic prizes, all beauty-related, of course! If you’ve been wanting to splurge on some fun items for yourself…you’re in the right place! Here’s How it Works: Each of the blogs participating are giving away their own prize on their […]

Covergirl Plumpify BlastPRO Mascara!

  2016 is shaping up to be a banner year for drugstore makeup. Several brands have launched their Spring 2016 collections that rival more expensive brands. If you have been reading Prime Beauty for any length of time, you know of my major addiction to eye products and especially mascara. I have been impressed with […]

New! Urban Decay X Gwen Stefani Blush Palette

Urban Decay’s collaboration with Gwen Stefani is simply amazing. I’ve been using the Urban Decay Gwen Stefani Eyeshadow Palette (reviewed here) constantly and now I am just as smitten with the Urban Decay X Gwen Stefani Blush Palette. It’s stunning and limited edition so don’t wait too long! The entire collection includes the eyeshadow palette,  lipsticks, lip liners, […]

IT Cosmetics Superhero Elastic Stretch Volumizing Mascara

  Even though it’s only January, 2016 is already shaping up to be a great year in Beauty. From fabulous drugstore finds to new launches from our favorite brands to celebrity collaborations. IT Cosmetics, an all-star brand here at Prime Beauty has a brand spankin’ new mascara called Superhero. Seriously? How can they top Hello […]

Warm up to the Zoe Report Box of Style Winter 2015!

Winter is finally here, even though the temperatures don’t quite reflect it, not yet anyway. Regardless, now is still the ideal time to cozy up to another review of the Zoe Report Box of Style, $100. In this installment, I’ll be sharing my thoughts on the Winter 2015 box, which has a retail value of […]

Urban Decay Gwen Stefani Eyeshadow Palette: Review, Pics & Swatches

  When Urban Decay released the limited edition Urban Decay Gwen Stefani Eyeshadow Palette ($58) I didn’t pay a lot of attention because I was envisioning the old No Doubt 1980’s Gwen, not the chic, classy, sophisticated new Gwen. I admit I was never much of a Gwen Stefani fan until she joined the cast of […]

New! Too Faced Love Flush Long-Lasting 16-Hour Blush Wardrobe!

  Back last summer, Too Faced launched  a collection of six new blushes–Love Flush Long-Lasting Blush, $26. The darling heart shaped packaging drew me in and the pigmentation, texture and fabulous shades sealed the deal. The first one I tried was Love Hangover,  a satin peachy pink and let me tell you, it has become my jam (review here). […]

Welcome to Winter with the Fortune Cookie Soap Box

           Welcome to my quarterly review of the Fortune Cookie Quarterly Soap Box Winter 2015. If you’ve read any of my previous reviews, then you know how much I look forward to receiving my FCS box each season, and discovering its new theme. Last winter, the Fortune Cookie Soap Box was based […]