Prime Beauty is the prime destination for women 40+ in their prime - we deliver beauty tips and advice for women of all ages.
Before you know it, the holidays will be upon us and so will the parties and festivities. The holiday season is the ideal time to go a little outside your comfort zone and try a makeup look with a little more sparkle. Highlight the tops of cheekbones, cupid’s bow, temples, brow bone and decollete. The [...]
For ONE DAY ONLY, FRIDAY, JULY 27TH, IT COSMETICS will offer this amazing Today’s Special Value 5-pc. color collection! The Vitality Anti-Aging Kit boasts two NEW product launches along with three of their best sellers all developed with leading plastic surgeons and infused with anti-aging ingredients perfect for over 40 women! The kit has a [...]
SENSAI’s Designing Duo Bronzing Powder is one of those products that when opened, sends you straight into makeup induced euphoria. Who wouldn’t be in a state of euphoria when your skin looks luminious and glowing? The powder features two sun-kissed shades graduated together to create a look that can be shimmery and sculpted. On the skin, [...]
As an over 40 woman, I seem to be forever chasing the glow of my youth. While good skincare habits and regular exfoliation helps, we mature women sometimes need a little extra assistance and Make Up For Ever’s provides that lit from within glow! Uplight is a lightweight gel made of more than 70% water (another plus for us [...]
Ramy began his career in beauty after dropping out of law school and relocating to Sydney, Australia to attend Beauty school. This career change offered Ramy the opportunity to pursue freelance work as a professional makeup artist where he traveled through Singapore and Europe and back to his hometown of New York. Ramy’s philosophy is [...]
Best Blush–sooooo hard to choose! Le Metier de Beaute Blush in Echo ($30) – the most esquisite shade of pink coral known to womanhood in an outstanding formula that makes your skin radiant! Best Cream Blush–I discovered cream blushes in 2010 and was completely smitten with them. Using a cream blush on an over 40 face is one of the quickest and [...]
I adore this look from Becca Cosmetics. The laid-back but classically elegant vibe epitomizes the Australian brand. When I saw the stock photos on Becca’s website, I was immediately smitten–even though peach doesn’t exactly say Angel to me. There are seven items in the collection–the two palettes are Fallen Angel and Enigma. I chose Fallen Angel because although beautiful, the shades [...]
If you tend to be wooed by beautiful powder highlighters with their embossed designs and luscious compacts, but more often than not at a loss as how to apply them, or your face ends up looking like a costume from Dancing With The Stars, then join the club–I’m the President. I adore the look of highlighters [...]
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