Prime Beauty is the prime destination for women 40+ in their prime - we deliver beauty tips and advice for women of all ages.
The story of modern perfumery began in Grasse, an exceptional town in the south of France, rich with vibrant colors and beautiful fragrances. Local growers mastered the art of cultivating delicate flowers such as jasmine, rose and orange blossom. To complement the extraordinary fragrances from Grasse, the most adventurous perfumers traveled overseas to lands as [...]
For the Artist: IT Cosmetics Heavenly Luxe 6-pc. Brush Collection with Travel Case ($39.50) Makeup artist or not, these brushes are top quality; dense, soft and shaped to perfection. I own several of them and they are hands-down my favorite brushes—love, love love! The handy travel case doubles as a stand for the brushes. This is such a great kit for both newbies and the more [...]
Every holiday season, Sephora comes out with some darling gift sets that make trying different products fun as well as affordable. I love these sets and purchase several each year–one for myself and several as gifts. I’m particularly eyeing the Super Star and In The Glow Sets this year. Sephora Favorites Give Me Some Lip ($25) - A set of six perfect [...]
Ideal for Mother’s Day or any day, L’Occitane’s new Pivoine Delicate is lovingly called the flower of a thousand petals. The peony reveals dazzling pink hues and subtle floral scents. The gorgeously packaged Pivoine Délicate products consist of irresistible fragrances and makeup that resembles the peony’s gorgeous pink shades and subtle scents. The collection includes Eau de Toilette, Hand [...]
Nordstrom has added some new exclusive sets to their fab lineup that I just HAVE to tell you about. Any of these would be perfect for last minute Mother’s Day gifts. These Lancome sets are $35-$39.50 each (valued at $85-$88 each) and include a full size mascara ( Definicils Precious Cells, Definicils, or Hypnose Drama), eyeliner, and eyeshadow plus travel sizes of [...]
Flowers die and chocolate makes us fat, this year guys, give us what we really want–makeup! Valentine’s Day is sneaking up on us, here are some beauty ideas to add to your list or drop a hint François Nars is realizing a dream come true and opening his first boutique store in New York City on February [...]
Since I am the self-anointed “gift whisperer,” I feel it my duty to share some of my secrets in the hopes that you too, may someday achieve Gift Whisperer status—or close to it. Secret #1 Giving the gift of gloss is always a winner for the recipient and a no-brainer for the gifter. Women of all ages love [...]
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