New! The Jane Iredale Spring Makeup Collection

    Spring is only a few days away. Although you wouldn’t know it due to the crazy weather we’ve had the last few days. It’s even a bit chilly here in Florida. But I don’t care because I have the new Jane Iredale Spring Makeup Collection, $25-$44, to warm me up. I’m a big supporter […]

Drugstore Find: NYC Lovatics by Demi Eyeshadow Palette

  by Blythe Gwen and Urban Decay. Fergie and Wet’n’Wild. And now Demi Lovato and New York Color (NYC). It seems Rock Star Celebs and makeup brands go together like music and lyrics. In January New York Color introduced Demi Lovato, a singer and actress, as the new face of their brand.  In addition to […]

Makeup Wars Holiday Eye Look

This week our Makeup Wars bloggers are showing off their holiday makeup eye looks. I will warn you ahead of time, my pictures are not great. It’s been snowy which means it’s overcast but the light reflects off the snow which makes everything look washed out. Anyway, that’s my story and I’m sticking to it. […]

Laura Mercier Holiday 2012

For an always polished and sophisticated look, Laura Mercier offers up a beautiful selection of gift sets and palettes for Holiday 2012. You all KNOW how cuckoo I am for palettes and these are the best I’ve seen this holiday season. I also had the opportunity to try out the two baked eyeshadow trio so […]

IT Cosmetics Launches New Naturally Pretty in Plum Eyeshadow Trio!

I honestly cannot tell you how delighted I am to have found It Cosmetics. The product line is not vast and that’s a good thing; creator Jamie Kern takes her time working with  plastic surgeons to get the formulations exactly right so that each product does double duty as a treatment. This is where innovation and technology […]

Bare Minerals High Shine Eyecolor Sparkles for Summer!

Super Girl aka Prime Beauty Intern Erica, shares her thoughts on the new shades of BareMinerals High Shine Eyecolor! In search for a perfect summer eyeshadow, I stumbled upon BareMinerals High Shine Eyecolor ($16, Sephora). Having always been a fan of the brand’s makeup, I thought I would give this new shadow a try. What I […]

Avon Shimmering Eye Shadow Palette Winner!

Congratulations to Vittoria–you won the Avon 12-in-1 Eye Shadow Palette and Sonic Boost Mascara! Please respond within 48 hours to claim your prize and do let us know how you like it! Stay tuned beauties–there is a giveaway EVERY DAY this month on Prime Beauty to celebrate my blogs first birthday! As always thank you […]

New! Stila Travel Girl Palettes

Stila continues to put a smile on my face with their clever and affordable kits! I told you how much I like the Stila IT palette review here and now they are introducing their limited edition Travel Palettes for a ridiculous $10! The palettes are part of their Road to Radiance Across the USA series and a new […]