Enhance Your Eyes with Eyeko

  I’m in love. Yes, it finally happened and I want to shout it from the rooftops. It’s the most amazing feeling, and I experience it every time I look in the mirror. I can’t help it. I just want to stare at my love all day long; my love being my eyes and eye […]

Cargo Cosmetics Emerald City Swimmables Eye Pencil Set!

Cargo Cosmetics has released their new limited edition Fall/Holiday 2017 Collection called Emerald City, featuring the city and culture of Seattle. In addition to the Emerald City Eyeshadow Palette (review tomorrow), the collection also includes the Emerald City Swimmable Eye Pencil Set. This 4-pc. set is inspired by the forests and beaches of Seattle and the surrounding area. […]

Go for the Gold with Models Own

Attention beauty lovers, the captain has indicated we’re ready for departure. Please put away your mirrors, brushes, and give your look one last hit of setting spray. Our flight to new makeup will take us on an illuminating adventure to the UK, and the home of Models Own. And just like our previous Models Own post, […]

Avon Fall Beauty Trend: Divine Wine

Avon just launched the new A Box, hand picked beauty favorites by Avon’s makeup and skin care experts. There is no subscription necessary: buy one now or every two weeks with no commitment. Every collection has a value that’s at least 4-5 times the price of the A Box! The A Box is only $10 with a […]

The UK’s Models Own – Available Exclusively at Ulta

  The British are coming. The British are coming. This time, it’s in the form of a new makeup line – The UK’s Models Own. Available exclusively at Ulta, this affordable brand has everything you need to create a full, colorful face of beauty. I got a chance to create some of my own looks […]

Drugstore Beauty with Kokie Cosmetics!

Like most savvy girls, I’m a sucker for a good deal and cute packaging. And if I can find both in a cruelty-free, drugstore beauty brand, I’ll happily do a little dance in the store aisle. Sound too good to be true? Well, then you haven’t met Kokie Cosmetics. Kokie (derived from the Korean word […]

Pixi Beauty Holiday Sets!

  Looking for a last minute gift? Head to the beauty aisle at your nearest Target for Pixi Beauty‘s Holiday Makeup sets. Pixi has several affordable holiday set to please anyone form 8 to 80. I have two to show you today, Palette Rosette ($28) and Fairy Dust Favourites ($12).  Palette Rosette in Rosy Radiance […]

Neutrogena For Your Makeup Obsessed BFF!

This is a sponsored post on behalf of Neutorgena, I received compensation for writing it, however, all opinions are my own. At Prime Beauty, I only write about products I believe in and trust. I met my best friend Linda over 17 years ago when we were working at the same place. We bonded over […]