LORAC LA Experience Eye and Cheek Palettes: Santa Monica and Venice Beach

  LORAC recently launched five eye and cheek palettes to celebrate California girls and the spirit and beauty of various Los Angeles beach towns and landscapes. The five LA Experience palettes are: Malibu free spirit Venice Beach boho DTLA (Downtown LA) urban artist Santa Monica ocean chic Beverly Hills sophisticate They retail for $24 each […]

Givenchy Coutour Makeup Palette Brightened My Day!

  A few weekends ago I was having tummy problems and ended up sitting on the couch on a Saturday nursing a stomach ache. Whenever I’m sick at home, I watch QVC. I should KNOW better, as it always leads to impulse purchases. This time it was the Givenchy Coutour Makeup Palette because everyone knows makeup […]

Frugal Friday with Flower Beauty!

I may be compensated through the links in the post below, but the opinions are my own. You’ve heard me talk about my love for Flower Beauty and I have a few new items to share with you today as well as tell you about some awesome promos going on. From today until July 24th […]

Urban Decay Naked Heat Eyeshadow Palette Tutorial!

  By now you’ve probably either read a lot of reviews of Urban Decay’s Naked Heat Eyeshadow Palette ($54) or purchased it. Urban Decay did a great job of stirring up a frenzy over the new Naked palette per usual. I have to say in this case, it’s all warranted. The Naked Heat palette is […]

New! Eyeshadow Quads From Beauty Junkees!

  A woman after my own heart, Julia Ritzenthaler, Founder and Chief Junkee of Beauty Junkees, Inc., was inspired to start the company after getting a professional makeup application at age 40 and realizing how much she didn’t know about makeup and skin care. Beauty Junkees’ mission is to be a testing ground for all […]

Introducing Smolder Cosmetics!

Smolder Cosmetics is located in Los Angeles, CA by tw0 cousins. Vivian and Eileen created Smolder Cosmetics through the guidance of their mothers. Inspired by the two women who immigrated to the United States and became business partners in the beauty industry, they learned the tricks of the trade. With everything from signature metallic mailers […]

Frugal Friday with FLOWER Beauty!

FLOWER Beauty is the brainchild of actress/producer/director Drew Barrymore. Here at Prime Beauty headquarters, we adore Drew. I feel like I can call her Drew vs. Ms. Barrymore because she is so fun and down to earth she makes you feel like she’s one of your girlfriends. She started the line in 2013 and it is […]

Bite Beauty Love Bite Lip Set!

  For Summer 2017, Bite Beauty launched the new Love, Bite Lip Set ($42 for a $70 value), a fun giftable trio exclusive to Sephora. The set has two full-size Multisticks, a full-size Prismatic Pearl Crème Lip Gloss, and a beautiful floral print mirror, all in a darling pink collectible Bite Beauty tin. Such a […]