NEW! Rimmel Magnif’eyes Double Ended Shadow + Liner

  Most of the time the team here at Prime Beauty talks about products we love. It’s more fun to write about something you’re excited about. However, sometimes we come across a product that we want to tell about that’s not so great hoping to save you some money.  I’ll let Blythe tell you about […]

Mirabella Beauty Lighten Up Makeup Collection!

    Mirabella Beauty is a much loved brand here at Prime Beauty headquarters. They recently launched Lighten Up, a collection of modern formulas designed to keep skin looking youthful and radiant. “We created a dreamy spring collection full of flattering warmth and glowing skin, colors that enhance your features and make them a topic […]

PUR Cosmetics Au Naturel Glowing Days and Smoldering Nights!

    PÜR Cosmetics is an innovative brand that is committed to creating cruelty-free products.  I’m so glad I discovered it, because I have not been disappointed with any PÜR product I’ve tried. Today I have the PÜR Cosmetics Au Nautrel Glowing Days and Smoldering Nights Eye Shadow Palette ($29) for you. If you like neutrals and […]

Too Faced Sweet Peach Eye Shadow Collection!

  The elusive Limited Edition Too Faced Sweet Peach Eye Shadow Collection ($49) has finally become mine! I was beginning to think it might be urban legend. I had tried to purchase it from Ulta Beauty and it was sold out, from Too Faced online– it was sold out, from Sephora-sold out. I was finally able […]

New! The Reformulated Mally Evercolor Shadow Sticks

  Reformulations. They can either have you jumping for joy or shaking your head in bewilderment. As a fan of Mally Beauty, I’ve always been extremely impressed with each product I’ve tried. And I wondered if the reformulated Mally Evercolor Shadow Sticks, $25, could live up to the quality of the original. Would the shadow sticks work even better? […]

Cargo Land Down Under Eye Shadow Palette!

Australia is on my bucket list to visit. It conjures up images of surf, sand, the Barrier Reed, the famous Opera House of Sydney and koala bears. The land is diverse and exotic. Until my budget allows a trip, I will be content with the Cargo Cosmetics Land Down Under Eye Shadow Palette ($34). The palette is inspired by […]

bareMinerals Lovescape Collection Spring 2016!

  I pretty much can’t resist ANY collection bareMinerals launches. Such was the case when I saw the bareMinerals Lovescape Eye, Cheek & Lip Color Trio collection on QVC. The entire Lovescape 2016 Spring Collection is now available at Ulta.com, QVC.com, Sephora.com and Nordstrom.com. “Escape into the look of love with bareMinerals(R) new special edition color […]

Frugal Friday: Makeup Revolution Affirmation Eyeshadow Palette!

Is it possible to find a 32-pc eyeshadow palette for under $20? It is if you’re talking about the Affirmation Eyeshadow Palette – 32-pc, $15, from Makeup Revolution London. Available at Ulta and via Makeup Revolution’s website, this palette features a wide range of colors from neutrals, coppers, and roses, to plums and charcoals. It’s […]