New! Eyeshadow Quads From Beauty Junkees!

  A woman after my own heart, Julia Ritzenthaler, Founder and Chief Junkee of Beauty Junkees, Inc., was inspired to start the company after getting a professional makeup application at age 40 and realizing how much she didn’t know about makeup and skin care. Beauty Junkees’ mission is to be a testing ground for all […]

Introducing Smolder Cosmetics!

Smolder Cosmetics is located in Los Angeles, CA by tw0 cousins. Vivian and Eileen created Smolder Cosmetics through the guidance of their mothers. Inspired by the two women who immigrated to the United States and became business partners in the beauty industry, they learned the tricks of the trade. With everything from signature metallic mailers […]

Frugal Friday with FLOWER Beauty!

FLOWER Beauty is the brainchild of actress/producer/director Drew Barrymore. Here at Prime Beauty headquarters, we adore Drew. I feel like I can call her Drew vs. Ms. Barrymore because she is so fun and down to earth she makes you feel like she’s one of your girlfriends. She started the line in 2013 and it is […]

Bite Beauty Love Bite Lip Set!

  For Summer 2017, Bite Beauty launched the new Love, Bite Lip Set ($42 for a $70 value), a fun giftable trio exclusive to Sephora. The set has two full-size Multisticks, a full-size Prismatic Pearl Crème Lip Gloss, and a beautiful floral print mirror, all in a darling pink collectible Bite Beauty tin. Such a […]

Splurge vs. Steal: Makeup Revolution Chocolate Vice Palette vs. Too Faced Sweet Peach Palette

  Everyone loves to save money and when I find a bargain I love to share. I own both the Too Faced Sweet Peach Eyeshadow Palette ($49) and the Makeup Revolution Chocolate Vice Palette ($15) and it occurred to me they are very similar. Are they exactly the same? No, but Chocolate Vice is 1/3 the price […]

PUR Cosmetics Vanity Palettes Eyes and Cheeks!

    Pür Cosmetics Vanity Palettes ($36) are perfect for us girls on the go. With our busy lifestyles, these portable palettes make touch-ups a cinch whether you’re just going to the market or traveling to far away lands. The packaging is so unique and convenient! These pretty, sleek, silver oversized compacts come with a full-size mirror that […]

Pixi Beauty ItsJudyTime Eyeshadow Palette!

This spring Pixi Beauty founder, Petra Petra Strand, decided to jump on the collab bandwagon by tapping four of the biggest beauty bloggers on the net—Caroline Hirons, Judy Travis, Maryam Maquillage, and Aspyn Ovard. All four bloggers co-created limited edition pieces for the brand. “These are women that I already had relationships with already and knew that […]

Milk Makeup Eye Pigment Cream Eyeshadow!

  Hello beauties, I am giddy with excitement to share my newest beauty find with you–Milk Makeup Eye Pigment! I opened the box and literally gasped–for realz! These vibrant cream eye shadows made me so dizzy with joy I was afraid I was having a heart attack. In a sense, I was: a total eclipse […]