MAC Ellie Goulding Collection on Sale!

I know what you’re thinking so before you get all Judy McJudgster on me, let me just say that yes, it’s true this collection came out last December. But let’s be real: the Ellie Goulding collection is waaaay more summer bronze goddess than festive holiday, m’kay? The original collection included 14 color products, two sets of […]

What’s New at ColourPop!

    ColourPop Cosmetics launched their new Ultra Satin Lips  in March and I just got around to purchasing a few. If you found the Ultra Matte Lips, too drying as I did, the ColourPop Ultra Satin Lips line may be your answer. They released 16 shades so far in the line and also 7 new Lippie Pencils to go […]

NARS Under Cover 2016 Summer Collection!

  Inspired by François Nars love of the French Riveria, NARS Limited Edition Under Cover Collection for Summer 2016  does make me want to lounge by a pool with a floppy hat and a drink in my hand. The collection launched in April so I am late in getting out this review. Sometimes I jump […]

NEW! Rimmel Magnif’eyes Double Ended Shadow + Liner

  Most of the time the team here at Prime Beauty talks about products we love. It’s more fun to write about something you’re excited about. However, sometimes we come across a product that we want to tell about that’s not so great hoping to save you some money.  I’ll let Blythe tell you about […]

Mirabella Beauty Lighten Up Makeup Collection!

    Mirabella Beauty is a much loved brand here at Prime Beauty headquarters. They recently launched Lighten Up, a collection of modern formulas designed to keep skin looking youthful and radiant. “We created a dreamy spring collection full of flattering warmth and glowing skin, colors that enhance your features and make them a topic […]

PUR Cosmetics Au Naturel Glowing Days and Smoldering Nights!

    PÜR Cosmetics is an innovative brand that is committed to creating cruelty-free products.  I’m so glad I discovered it, because I have not been disappointed with any PÜR product I’ve tried. Today I have the PÜR Cosmetics Au Nautrel Glowing Days and Smoldering Nights Eye Shadow Palette ($29) for you. If you like neutrals and […]

Too Faced Sweet Peach Eye Shadow Collection!

  The elusive Limited Edition Too Faced Sweet Peach Eye Shadow Collection ($49) has finally become mine! I was beginning to think it might be urban legend. I had tried to purchase it from Ulta Beauty and it was sold out, from Too Faced online– it was sold out, from Sephora-sold out. I was finally able […]

New! The Reformulated Mally Evercolor Shadow Sticks

  Reformulations. They can either have you jumping for joy or shaking your head in bewilderment. As a fan of Mally Beauty, I’ve always been extremely impressed with each product I’ve tried. And I wondered if the reformulated Mally Evercolor Shadow Sticks, $25, could live up to the quality of the original. Would the shadow sticks work even better? […]