Neutrogena For Your Makeup Obsessed BFF!

This is a sponsored post on behalf of Neutorgena, I received compensation for writing it, however, all opinions are my own. At Prime Beauty, I only write about products I believe in and trust. I met my best friend Linda over 17 years ago when we were working at the same place. We bonded over […]

MAC Cosmetics Nutcracker Sweet Holiday 2016 Collection: You’ll Want It ALL!

  I don’t often pay attention to MAC collections EXCEPT at Holiday time! This collection caught my attention with the simple word ‘sweet’–it conjured up images of pink cupcakes, fluffy frosting and sprinkles. Okay, maybe I was hungry at the time. A dash of plum, pink and gold packaging and my blogging friends great reviews […]

Marc Jacobs Beauty Object of Desire Face and Eye Palette!

  Every Holiday season I treat myself to one beauty purchase I might not ordinarily buy–maybe it’s over budget or out of my comfort zone or maybe it’s something I’ve been lusting after for eons. This year, I chose the Sephora exclusive Marc Jacobs Object of Desire Face and Eye Palette ($69). The packaging screams luxury and […]

Mirabella Masquerade Collection: Review, Pics, Swatches!

  The Mirabella Masquerade Collection combines rich, shimmery jewel tones with a sophisticated allure that is irresistible. It’s a small but glamourous collection that will be perfect for holiday looks and parties. The collection includes Eye Lights ($27), a luxury Prismatech performance shadow that provides bold color payoff in three brand new pearlized shades. When […]

butterLONDON Glitz and Glamour Beauty Clutch Lives Up to It’s Name!

butterLONDON entered the beauty industry 10 years ago with their fabulous nail lacquer using cheeky British slang names. The brand has always worked hand-in-hand with the world’s top designers and have expanded to include cosmetics in the line. I admit I was skeptical if a nail polish brand could do makeup but I have to […]

New! Mally Beauty Shadow Sticks Extra!

The newly reformulated Mally Evercolor Shadow Sticks Extra, $25, are an improvement on the old formulation. Though, truth be told, the old formula was pretty damn great. The reformulation is supposed to provide more hydration along with additional anti-aging benefits. Okay then, bring ’em on! These  multi-tasking eye shadows are like having an eye primer, eye […]

My Small Sephora Haul!

  I had a couple of Sephora gift cards I had been hoarding so I decided it was time to do a little online shopping. Here is the small haul I ended up–I’m very pleased with it. BECCA Shimmering Skin Perfector Slimlight ($28) – I purchased the eponymous BECCA/Jackyn Hill Champagne Pop palette and returned it […]

Tarte Grav3yard Girl Swamp Queen Eye and Cheek Palette!

  The limited edition Tarte Grav3yardgirl Swamp Queen Eye & Cheek Palette ($45) is a collaboration between the YouTube star @Grav3yardGirl and tarte. Bunny Meyer, or Grav3yardgirl or as her fans know her, is a creative makeup guru and she designed this one-of-a-kind palette with her favorite colors, techniques, and pastimes captured through 12 exclusive shades. I […]