Prime Beauty is the prime destination for women 40+ in their prime - we deliver beauty tips and advice for women of all ages.
Great news beauties! BECCA, the fabulous brand from Australia is now at Sephora.com! I really am thrilled at this news because I am totally enamored with the brand. They are the epitome of effortless chic. Everything BECCA does they do with a classic yet natural touch—never overdone or flashy. Oh bliss, I die—these new shades [...]
Getting that youthful glow back after 40 can be more complicated than you might imagine. I tend to be wooed by beautiful powder highlighters with their embossed designs and luscious compacts, but more often than not at a loss as how to apply them. I know I’m not alone, I’ve seen women my age looking like [...]
BECCA cosmetics always gives off an effortlessly chic and feminine vibe I adore, whether it be a 70’s Flower Child, modern day Surfer Girl or a Natural Beauty. Earthy, natural, flattering tones combine with superb quality and unique packaging to make every girl feel pretty. Two more outstanding products have been added to the line, Songbird and [...]
BECCA the brand that does neutrals best introduced three new nail colours with their fall Lost Weekend Collection and I have to say, along with the blushes, they are the standout of the collection. All three are creams and über shiny/glossy–so pretty! I think neutrals are so elegant and chic especially for fall. Billy Tea – a mid- brown taupe [...]
The promo shot for Becca’s Lost Weekend Fall collection , says fall with no words at all. The warm comfy sweaters and sweet natural makeup invokes thoughts of lazy fall weekends at a rustic cabin (or in my case, a rustic-but-not-in-a-good-way-loft) sitting by a toasty fire sipping cocoa (spiked with peppermint schnapps of course), wrapped in a cozy knit blanket reading a [...]
BECCA has done it again–created a perfect product. It took all of one week for the BECCA Mineral SPF 30 Primer ($42) to reach HG (Holy Grail) status for me. It’s everything I want in a primer: hydrating 100% natural mineral UV barrier provides broad-spectrum UVA/UVB protection SPF of 30 oil-free 100% mineral active ingredient (micronised Zinc Oxide) makes makeup last all [...]
Two more outstanding products from the BECCA Halcyon Collection are Flowerchild and Damselfly Mineral Blushes ($32). These are smooth, soft, pigmented and glowy. These blushes never look chalky or heavy, but bring a beautiful radiance to the face. They are very finely milled and comparable to high-end luxury brands. The texture of the powder makes application easy–one swipe is all you need and [...]
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