Prime Beauty is the prime destination for women 40+ in their prime - we deliver beauty tips and advice for women of all ages.
Recently I had the opportunity to try Perlier , a luxury body care line sold at HSN. I was thrilled because I’ve been curious about this line for a long time and had almost ordered but never quite pulled the trigger. I’m always a little leary of ordering bath and body products without being able [...]
During this holiday weekend don’t forget to honor and remember the brave men and women who have served our country. I’m so excited to be hosting Fashion Flash this week, the best in fashion, fitness, beauty and lifestyle for Over 40 women! Relax and take some time out from family, friends, BBQ’s and beach time to [...]
Vitamin C has proven to be a valuable weapon in the battle of aging. If you’re not using a vitamin C serum in your skincare routine, you may want to think about adding this powerful anti-aging ingredient. Vitamin C benefits the skin in two important ways: It is essential for the synthesis of collagen, a [...]
As an over 40 beauty blogger I talk a lot about aging and ways to help prevent and/or lessen the affect. Have you noticed there are precious few anti-aging products for hair? I sure have and you can believe that aging effects our fabulous tresses as well as our faces. I’m noticing grey’s of course [...]
New Advances in Home Skincare Bring the Spa to You Today’s post comes from Carleen at Beauty and Fashion Tech and her newly acquired fashion blog Just for Trendy Girls , which she is currently fixing up. As our journey to the fountain of youth continues, technology has made major advances in home skincare. This has also been spurred by the recent lagging [...]
A bright, white smile can make you look up to ten years younger and Crest and Oral B Pro Health for life can help! A MORE magazine Fierce and Fabulous Winner, this new line of products defends against the dental conditions we baby boomers face. The unique formula specifically addresses the tooth sensitivity, tender [...]
Always on the lookout for the perfect foundation for my over 40 skin, I was anxious to try Boots No. 7 Lift and Luminate foundation ($14.99). It promises to “ lift, firm and brighten your skin- disguising lines and wrinkles as well as evening out the skin tone to give a flawless look.” This silky lightweight [...]
As a beauty blogger, it’s part of my job to seek out brands that use the latest technology to create effective, reasonably priced anti-aging products that I can recommend to my readers. I was thrilled to be able to try Olay Regenerist Micro-Sculpting Cream ($25), a MORE magazine Fierce and Fabulous Product Winner is [...]
