Winter Beauty Must Haves!

  While snow and dry winter weather is great for skiers and snowboarders, those of us who are not snow bunnies get dry, itchy and flaky skin. Even though it’s cold outside my little dog Addy still needs her daily walk so I need a powerful winter skincare routine to keep my skin moisturized and smooth […]

Make a Statement with PUCKERD Lippies

by Blythe   As your resident Prime Beauty Blog lippie junkie, I feel it’s my duty to introduce you to exciting new glosses, lipsticks, and liquid lipsticks. I’m more than excited to share my latest find, PUCKERD. This new indie brand carries over 20 different PUCKERD lippies, ranging from mattetastic metals to line and define lip […]

Scentbird Fragrance Subscription Service!

Fragrance is a powerful sense that creates powerful emotions. A sniff of lemon blossom and coconut and I am back at the Southern California beaches of my youth or the scent of gardenia brings back memories of the best date I ever had.  Scentbird is the smart girl’s way to smell amazing and still be fiscally responsible. For only […]

Dear by Renee – Anti-Aging Skincare for Sensitive Skin

  One of the biggest challenges I have with my skin is its sensitivity. From the top of my head to the bottom of my feet, I can develop irritation from a variety of skincare, household products, fabrics, etc. This often makes using anti-aging products difficult, or almost impossible. Then I discovered Dear by Renee, […]

New! Liquid Lip Suedes from Civilized Cosmetics

  Over Thanksgiving. my 4-year old niece asked me if I could show her how to do makeup when she’s older. Of course, someday, when she is old enough and my sister says it’s okay, I will be happy to oblige. But it got me thinking about when I began to love makeup. It was […]

New! E.L.F. Active Collection – Sweat Resistant Formulas

  As we usher in 2018, many us will be making working out a priority. Some of us will start a new health journey, while others will want to work off all those holiday treats. I plan on upping my workout game by maybe trying something new. Part of this new will include the sweat-resistant formulas of […]

Soothe Dry Skin with the Derma-E Hydrating Line

    As much as I love fall and winter, I don’t like what they do to my dry skin. Itchy, tight, flaky, and dull are some of the words I typically use to describe my skin during the dry seasons. Thankfully, I found exactly what my skin needs with Derma E’s Hydrating Cleanser, $15.50, […]

Introducing RealHer Cosmetics!

RealHer Cosmetics aims to empower women one lipstick at a time. Created by Dad Bill Xiang after the birth of his daughter, Yarie, he wants to inspire young women to accept their own beauty and so he decided to create RealHer, a makeup brand that would empower his little girl. No specific features make you more or […]