by Staff Writer: Patty
MUD (Makeup Designory) is a makeup school which specializes in both beauty, commercial/print and theatrical makeup applications. They have schools in both Los Angeles and New York and a high quality makeup line with international distribution channels.
I knew of the school for years since I live in Southern California and stumbled upon the products a few years ago at IMATs (International Makeup Artists Trade Show). At the time I didn’t know they had a “Mud Shop” in addition to the school. I have a few of their eyeshadows, a blush and a brush. Everything I’ve tried so far has been high quality with a very reasonable price point. This past June I unfortunately missed the MUD booth at IMATs. I stopped by to check things out, but it was too crowded so I left with the intention of coming back, but too many other things caught my eye and I never made it back. I was thrilled when Cindy sent me some MUD items to review!
I am a huge eyeliner fan, with my favorite products being cake liner and a densely pigmented pencil liner. I consider Laura Mercier’s cake liners to be just about the best on the market and MUD’s cake liner is just as good! Inky black, densely pigmented, applies smoothly with long wear and no flaking or smudging.
This liner comes in both black and brown, and my only complaint would be that I wish it was also offered in navy. I think every girl should have a good, navy cake liner
To apply, I wet the #100 Eyeliner brush, and then swirl it around and back and forth in the cake liner until I get the desired consistency. I prefer the “mixture” to be no longer dripping wet, but nowhere near dry, either. Once I’m satisfied with the consistency, I pull my eye area taut and line from the inner corner out. Or if I’m feeling wild that day I will line from the outer corner in. I can’t say I have a preference, sometimes one way just feels more right than the other.
The #100 Eyeliner brush is different from most brushes I use for cake lining. The bristles are very long, not as dense as I’m used to and sort of floppy. But guess what? It works beautifully! I was pleasantly surprised! I have very shaky hands so a nice clean line doesn’t come easy to me, but it was a breeze with this brush.
Since this is as close to the Laura Mercier cake liner as any other cake liner I have tried, here is some comparison data:
- Laura Mercier’s Cake Liner retails for $22 USD for 1.4 grams of product.
- MUD’s Cake Liner retails for $13 USD for 3.5 grams of product.
The brush retails for $15 USD.
I told you the price point was affordable! Now, you don’t have to live in California or New York to see these beautiful products. I have provided a link below that lists both US and international locations that carry the line.
I’m so excited that the next IMATs show is only about 4 months away. I know that since I live in California I can go to the store any time, but the truth is I just don’t make it up to the Los Angeles area very often. The MUD booth will definitely be on my list of vendors to check out!!
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This sounds fantastic, and such a reasonable price!
nice post! i am a huge fan of mercier’s cake liner along with her flat liner brush and tight lining technique. i find that as i age and my eyes become a bit more ‘hooded’ that a simple tightline can be very flattering for a day look. also, i agree heartily that a navy cake liner is a must and as a green eyed gal, i do love the purples.
a couple of technique things i could add to this post is that instead of using water for the cake liner (my local water has icky mineral deposits which can irritate me) i use visine eye drops (not the kind that reduces redness, but just moisturizes). i find it very soothing, long lasting and provides a nice consistency. as an added bonus, we know it is completely safe for the eye area (very important to me when tight lining). another handy feature is that it travels in a makeup bag nicely and just a drop on the cake liner works great. it’s also much cheaper than any other liquid produced for this use.
the other tip, i got from a mercier global artist was that the desired consistency for lining would be similar to a shoe polish. this helped me a lot in the beginning when i tended to get the mixture way to wet to be applied neatly.
again, thanks for the great post!