New! Volition Beauty Imagined By You, Powered by All!

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Volition Beauty, a brand new skincare line debuted at Sephora this August so it’s about time I told you about it. Volition Beauty is the first and only beauty brand that co-creates with you! Their community of beauty enthusiasts (which includes me) helps to solve real beauty problems with purpose and innovation. They are revolutionizing beauty by allowing all dreamers, believers and creators like you, to decide every product they make.

At Volition, our mission is collaborative and transparent innovation. We believe that new beauty products should be created by real people with real beauty problems (aka people like you). Necessity is, after all, the mother of invention. Together, the Volition community (yes, that includes you) creates the “next big things” in beauty.

Here’s how it works:

  1. Submit an idea of your own or browse through product ideas submitted by people like you.
  2. Vote on the products. Your votes determine every product they make. Discover innovations that solve real beauty problems and the amazing people behind each product.
  3. Volition works with the top labs in the industry. Their global network of chemists and labs have vast experience formulating luxury products.

In August, the brand launched five top products on Sephora.com and this month into select stores. Here are the 5 core products:

  • Oceanene Youth-Boost Gel ($50)- The innovator, Julie asked, “What is my mom’s beauty cream could be reinvented in a lightweight gel?” From the Brittany shoreline, a remarkable marine algae boasts skin rejuvenating benefits. Our lightweight but powerful gel moisturizer highlights this complex ingredient and combines it with other anti-aging bio-actives.
  • Detoxifying Silt Gelee Mask ($60)- The innovator, Takako, a cosmetic chemist asked: “What if a detoxifying mask could actually moisturize skin at the same time?” Uniquely formulated to rebalance skin, infuse it with moisture and draw out impurities, this rich Nordic silt purifies and balances the skin for a refreshed finish. This deep cleaning and purifying mask has a bouncy texture and looks like pudding. Apply a layer to skin and leave on for 10-15 minutes, then remove with the included sponge for a bit of exfoliation. It will harden on your skin, but it leaves it feeling squeaky clean, soft and moisturized! From the look, you might the mask to smell like dirt but thankfully it doesn’t!

  • Helix AM/PM Eye Gel ($52)- Innovator Lindsey, a makeup artist asked: “What if my serious night time eye treatment could also be the perfect daytime makeup canvas?”  The Helix immediately improves hydration, de-puffs and smooths skin for flawless makeup application while, over time, improving firmness, fine lines & wrinkles. This does an amazing job of depuffing the bags under my eyes, especially if it’s a little bit cold. My undereye area feels extremely hydrated and it’s smooth and ready for makeup. I really like the gel formula, it’s very soothing and I like that it’s clear. Love this!!

  • Oil-Control Mattifying Mist ($29) – Innovator Alice, a fitness guru, asked: “What if a quick oil-control fx could take me from the gym to the office and to a night out?” An invigorating mist for a fresh face, free of shine. The perfect finish of this spray will leave your skin flawlessly matte, hydrated and refreshed.
  • Tumeric Brightening Polish ($38) – Innovator Anuradha, an avid traveler, asked: “What if my cultural beauty ritual could be experienced by all?” Unlock brighter skin with this indulgent Indian Bridal Ritual. Turmeric is an ancient spice used by brides in India on their wedding day for instantly brighter and softer skin. Expertly formulated, this scrub is gentle enough for your face but can be effectively used all over. I prefer this for the body because it leaves a lovely veil of moisturizing oil on the skin. If you are going to use this on your face, make it the last step so you won’t disturb the hydrating oil. I also like using this on my hands to keep them moisturized.

What do you think of Volition Beauty? Do you like the idea of being able to submit a product idea and vote?

  • Jeanine

    That’s so cool you can submit and idea and vote for a new product!! I like the skin brightening product – I’d like to try that!

  • What an interesting idea. I love the idea how helping to create products I am interested in. I really really need to make a trip to Sephora.

  • Jordan Nelson

    Anything that I can contribute too in the beauty department I am on board for. Skin types are all so different and I love that Volition allows customers to have a say.

  • I love this idea! Sounds like a great way to get my ideas out there. It’s great that a company is doing this.

    • I’m so impressed that they actually listen to customers.

  • I’ve never heard of Volition Beauty before. I love this idea of customers having a say in products. I would like to try the Helix AM/PM Eye Gel.

  • I didn’t know tumeric had such powers!!! I am definitely curious to check out that brightening polish.

  • That’s an amazing concept for skin care! That way you’ll know you’re getting exactly what you want and need from a product! I love it.

  • marciaf

    So interesting. I always wonder how brands can fit into the crowded market and they’ve created a unique way to do so.

  • There’s nothing better than skin care that caters to what your skin needs! I would love to have these products or give the whole thing a try!

    • Look for Volition in select Sephora stores this month!

  • It turns out I’m allergic to turmeric (discovered last month) 🙁 That’s one Indian ritual I won’t be doing LOL.

  • Phyrra Nyx

    I think i’d like the ey gel.

    • It feels amazing and your undereye feels so smooth.

  • Dana Brillante-Peller

    I’d love to try the eye gel! I’m always looking for ways to improve the bags under my eyes.

  • Melissa Chapman

    They really have a scientific basis for creating great products. I always shop at Sephora so I am looking forward to seeing their makeup.

  • I’ve been looking for some new beauty products! These sound great, I will have to check them out!!

  • This is such a great idea and makes a lot of sense! Those products sound great and I would definitely love to try them.

  • Krystle Cook

    I have never heard of these products before but they look wonderful. Definitely worth a try!

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  • I have not heard of these products before. I admit I am not very diligent about my beauty routine. So I think I will look into this more!

  • TheLocdBella

    This is really good. I’ve never heard of them but I’ll look into them.