Monday Mascara Madness: IT Cosmetics Hello Lashes!

Those of you who know me or have been reading this blog for awhile know of my obsession/compulsion/addiction/fascination with mascara. It is one of the most ancient cosmetics known, having been used in Egypt possibly as early as 4000 b.c.–I’m usre you’ve all heard of kohl. My obsession with mascara began as a child when I started dance–I think it could have been earlier…like in the womb. 

Mascara is one of the easiest way to get noticed–one little product packs a whole lotta punch. You can change your look with the type of mascara you choose;

Doe eyed & innocent

Natural & whispy


Drag Queen (my personal fav)

Mascara comes in upteen billion different formulas, textures, colors and applicators. There is something undenilably sexy and alluring about a thick fringe of lashes. Period. My compulsion has led me to try several new mascaras recently so I thought I would let you in on some of the not-so-common ones.

IT Cosmetics Hello Lashes! ($29 for two) is a brand-y spankin’ new innovation from the creator of IT Cosmetics, Jamie Kern. It  launches exclusively on QVC this month. Jamie takes her formulations seriously and often consults with plastic surgeons to bring the latest technology as well as multi-tasking ingredients to her products.  Hello Lashes! is being touted as a 5-in-1 treatment product designed to eliminate the need for a lash conditioner, primer, lash comb/curler, lash growth serum and tint.

First let’s talk about the packaging. I appreciate attention to detail and that is exactly what is at play here. The tube is big, wide and has an easy foam-grip handle making it easier to hold on was well as comfortable to use–me likey! The wand itself has a ball ‘detailer’ on the end to ensure every teeny tiny inside and outside lash is attended to. I use the ball detailer to add a little extra to the ends of my lashes too because BIGGER is better! It takes some getting used to–you need to hold the wand vertically on the inner corners but it captures every. Single. Lash. The rest of the wand has plastic bristles that vary in length allowing good separation as well as helping to retain a curl. The pigment is a glossy jet black. I got absolutely zero clumps–even with 2-3 coats and this mascara lasted a good 12 hours with no smudging or flaking.

I’m also impressed with the formula–it’s the perfect consistency–not so thick as to cause clumps, but not so thin that it doesn’t plump lashes. I get great length, great separation, good volume, deep dark color and my lashes feel conditioned. Removal is easy with my Almay Eye Makeup Remover Pads.

IT cosmetics Hello Lashes!

Here’s the rundown on the technology:

  • Grow-Luxe™ Complex – peptides and apple stem cells to encourage lash growth
  • Hydra-Luxe™ Technology to condition your lashes
  • Proteins to treat and thicken lashes
  • Lash-protective vitamins and antioxidants including Vitamins A, C, E, and Pro Vitamin B-5 
  • Acai, hydro-collagen, beeswax, and green tea for antioxidant protection and to provide lash length and volume

The nasty stuff that’s NOT in it; Paraben-free, fragrance-free and oil-free. While I cannot attest to the lash growth because I’ve only used it for about a week, I can definitely feel the conditioning properties in Hello Lashes! –not a dry or brittle lash in site–my lashes feel softer than they ever have!

Bottom Line: IT Cosmetics has done it again–made a high performing, multi-tasking product that is not effective as a lengthening mascara but as an effective lash conditioner as well. Hell Lashes is available at QVC and debuting this month.

Prime Beauty Grade: A-   would like to see more volume, but very impressive!

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  1. I like the looks of that. It really enhances your lashes a lot. Too much volume can sometimes make lashes look clumpy so I think this is perfect.

  2. Love that you did a review on this mascara. I have tried, and really like their eyeshadows, so now I’ll have to check out their mascara. Gotta make sure to look at the QVC schedule. Thank you! x

  3. How well does it hold a curl? My lashes flop immediately unless its waterproof.

  4. I haven’t heard of this brand but ohmigoodness, your lashes are incredible!!! I’ve GOT to try!

  5. I have heard that eye makeup products with growth serums can change your eye color over time. Do you know if that’s a risk with Hello Lashes?

    • The one in question is Latisse and that is not in Hello Lashes, however, you would have to contact IT Cosmetics directly and ask.

  6. GREAT review! I’m convinced….I already LOVE their products, but was unaware of this mascara. I will be ordering it the next time I see it, without hesitation….as I too am a mascara addict! Thanks again for the great info & as always a great blog! Keep up the great work.

  7. Wow, the brush looks very interesting. I’ve been looking for a mascara which also works for eyelash extensions, I’m definitely going to try it out.


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    Monday Mascara Madness: IT Cosmetics Hello Lashes! Prime Beauty Blog