Enhance Your Eyes with Eyeko

  I’m in love. Yes, it finally happened and I want to shout it from the rooftops. It’s the most amazing feeling, and I experience it every time I look in the mirror. I can’t help it. I just want to stare at my love all day long; my love being my eyes and eye […]

Avon Fall Beauty Trend: Divine Wine

Avon just launched the new A Box, hand picked beauty favorites by Avon’s makeup and skin care experts. There is no subscription necessary: buy one now or every two weeks with no commitment. Every collection has a value that’s at least 4-5 times the price of the A Box! The A Box is only $10 with a […]

New! Lancome Monsieur Big Mascara!

  I love me some mascara. Even I don’t understand my fascination with it. I have fairly long, black curly lashes–I don’t NEED a mascara to perform magic but I want it to! I feel compelled to try to every new brand formula on the market. So, naturally, when Lancome, the ultimate mascara experts introduced Monsieur Big my compulsion […]

Divaderme Cosmetics Natural Lash Extenders!

maxbutton id=”2″ ] Truth be told, I’ve always been proud of my eyelashes. I think everyone knows what their best feature is and mine has always been my eyes, mostly due to my long, dark, curly lashes. About a month ago, my lashes staged a revolt and decided to go all wonky on me. No matter […]

Meet the Mally Beauty Best Sellers

  Mally Beauty is no stranger to Prime Beauty. We’ve featured the brand on the blog for several years, sharing our love for many of their products. It seems we’re not the only beauty lovers who can’t get enough of Mally Beauty best sellers like the Volumizing Mascara, $20, Evercolor Shadow Stick Extras, $25, Evercolor Gel […]

LORAC California Dreaming Eye Shadow Palette: Sweet Dreams or Nightmare?

  The LORAC California Dreaming Eye Shadow Palette ($30) is part of a small two piece collection inspired by the LA California coast in winter. The other piece is a California Dreaming Blush Palette ($30). “Chunky sweaters and jewels, wind and white plush clouds, the glow of the sun and your toes in the sand. Lorac Los […]

Get More Shimmer Shape & Go with Mally!

   As a kid, I loved to color. Just ask my mom. She’ll tell you how I colored all over a Mother Goose book because I wanted to make it pretty. Mind you it was already in color. Today, I get to use big girl crayons like Mally’s Shimmer Shape & Go, $31.86 (QVC.com), to […]

Get Precision to the Max with the NEW Max Factor Liner & Mascara

About a month or two ago, I heard a little rumor Max Factor was coming back to the U.S. I did a little happy dance in hopes that this rumor would come true. Thankfully, my dance worked (or at least I’m telling myself it did) because Max Factor is back at Target. I was lucky […]