Make Up For Ever is taking their Make Up School on the road and will be traveling to 9 cities across North America beginning February 1st through mid-April. They are doing something that no make up brand has done before… inviting consumers to bring their make up bags and they will teach them how to use what they already own, regardless of the brand or type of product. The goal is teach women how to actually do their own make up, not just have it applied by a make up artist which is what usually happens when you sit down at a cosmetics counter. The idea is that Make Up For Ever is bringing the same techniques wardrobe stylists use in the closet to style and overhaul consumers’ make up bags.
Even more exciting, they have partnered with Christina Ricci to create a special make up bag for the tour, which will be available for purchase at all stops, as well as Sephora.com later on. Created for the beauty maven-on-the-go, Ricci’s MAKE UP FOR EVER Remix Make Up Bag will feature black faux leather adorned with gunmetal studs, metallic silk screening, and a geometric motif that highlights the brand’s signature red lip – a personal favorite for Ricci. Ricci, a long-time fan of the brand, worked closely with the MAKE UP FOR EVER team to design a bag that would blend fashion and function. Inspired by her own edgy-chic flair and fast-paced lifestyle, Ricci’s MAKE UP FOR EVER Remix Make Up Bag is ideal for toting daily must-have products to stay fresh-faced on the run.
The bag retails for $30, or $45 with a Pro Finish Multi-Use Compact Foundation (a $66 value). Review coming soon!
Customers can book appointments to secure a Make Up Bag Remix session beginning January 23rd by visiting www.facebook.com/MAKEUPFOREVERUSA. Sessions are available from 12:00pm – 8:00pm on Saturday and 11:00am – 7:00pm on Sunday.
The mobile tour will travel to the following cities in early 2013:
- Los Angeles, CA: February 1st – 3rd
- San Francisco, CA: February 9th – 10th
- Las Vegas, NV: February 16th – 17th
- Dallas, TX: February 23rd – 24th
- Miami, FL: March 2nd – 3rd
- New York, NY: March 9th – 10th
- Boston, MA: March 23rd – 24th
- Chicago, IL: April 6th – 7th
- Toronto, ON: April 13th – 14th
Each client will walk away with a new make up bag, a custom face chart detailing how to use the products they brought, and a list of any additional products recommended by the artist to round out their look. A professional photographer will also be on-site to capture each client’s “after” look, which will be uploaded to an album on the MAKE UP FOR EVER USA Facebook page.
I only wish there was a city close to me!