Drop the mascara wand, shut off the flat iron, wipe off the gloss and listen up beauties! There is a new gloss in town and I reckon you fillies need to hear about it from the horse’s mouth–that would be me.
For the love of all things holy grail, you need to try these glosses from IT cosmetics. I haven’t been this excited about a new lip gloss since
Harry Met Sally a few weeks ago. Vitality Lip Flush Butter Gloss is super moisturizing thanks to Plum, Cherry Avocado, Argan and Jojoba Oils. It’s developed to give that long-wear flush of naturally pretty shine and color with the anti-aging hydration of a super-luxe treatment lip gloss serum. It’s also packed with anti-aging peptides, hyaluronic acid, collagen, and anti-oxidants including Vitamins A, C, E, Acai, Green Tea and White Tea to protect and ward off free-radicals all day long. Double your pleasure with this super hydrating lip gloss AND an anti-aging lip serum all in one!
These glosses are pretty close to perfection for me. They are high shine, non-sticky and have a very smooth texture–buttery and cushiony. They are so easy to wear, and they wear well, for about 4 hours through drinking too! You know how when glosses feel so good you constantly want to rub your lips together–yeah… THAT kinda good.
They are available in six shades ranging from nudes to berries to pinks. Most are opaque creams, but a few have slight sparkle. The pigmentation is good for glosses and the shades are highly wearable. The sparkle is subtle (no worries there) and it adds a nice dimension to the lips. Coupled with the super shine, lips are luscious and juicy. These are also great for hiding lip lines.
Also available is a trio from QVC for $29 which includes News Anchor Blue (more on that later). I was able to try Perfect Nude, a peachy opaque cream and Pretty In Pink, a medium pink with slight shimmer. Both shades are winners and suitable for any skin tone. Perfect Nude pulls peach on my pale lips but does not make me look like I have concealer lips–it’s a great “natural’ looking shade. Pretty in Pink is a mid-tone pink that appears a bit brighter on my than it will on most people with pigment in their lips. This is one of the shades with some sparkle–a very subtle silver gleam that makes lips appear fuller.
News Anchor Blue is the only gloss in the QVC set that is not full size–makes sense I don’t know a lot of people who have a burning need for blue gloss. It is made with the same ingredient list as the others so is just as hydrating and good for you. Here’s the fun part:
“This is one of the of the best kept secrets you’ll love! Our News Anchor Blue shade goes on completely clear on your lips but it’s infused with blue micro-crystals that counteract yellow in your teeth and give you and brighter, whiter smile! It’s derived from an old news anchor secret where we used to mix blue eyeshadow with clear gloss and wore it over lipstick for a whiter looking smile on air!” Jamie Kern Lima, Co-Founder
When you think about it makes sense huh? Just as applying white or flesh eyeliner on your waterline makes your eyes appear brighter! Alone is looks like a clear gloss with shimmer, it adds a nice punch when worn over a lipstick. Truth be told, if News Anchor Blue didn’t come with this set, I probably wouldn’t buy it on it’s own. Still it’s a cool product that I enjoy wearing, I just don’t know how often I will reach for it.
The applicator on these glosses is kinda special too. Upon first glance it looks like a regular doe foot, but when I used it the first time I noticed one side was hollowed out a bit–just enough to hug the curve of your lips. I love that feature, it makes swipe and go a truism! Lancôme’s Gloss In Love also has this type of applicator but more pronounced. By the way, if you prefer something with more shimmer/glitter, Gloss In Love is a good choice (reviewed here).
Bottom Line: I’m smitten with IT Cosmetics Vitality Lip Flush Butter Glosses. They are long lasting, well pigmented super lightweight and moisturizing. The texture makes them great for hiding lip lines my over 430 beauties, and the other benefits makes them perfect for summer! Get the IT Cosmetics Hydrating Lip Butter Gloss Collection for $29 on QVC now, it’s steal!