IT Cosmetics Naturally Pretty Eye Shadow Palette: Review, Pics, Swatches


2013-12-08 02.15.47 (480x279)


Press Sample


IT Cosmetics Naturally Pretty Eye Shadow Palette ($42) is perfect for the over 40 woman. The 14….count ’em 14 all matte eye shadows are formulated with IT Cosmetics proprietary’s anti-aging silk infused formula and one pearl transforming shade. Using the pearl transforming shade can take the matte shades and softly pearlize them with the simple swipe of a brush. All the eye shadows are designed to make your lids look younger with ingredients including Peptides, Hydrolyzed Collagen, Acai, Green Tea, Silk and antioxidants! IT Cosmetics creator Jamie Kerns has always been a lifesaver for over 40 women and this eye shadow palette hits the mark again. Thank you Jamie!

IT Cosmetics Naturally Pretty Palette

The pretty pink suede palette has the logo embossed in gold. The packaging is sturdy and has a magnetic clasp so it does not open unintentionally. I highly recommend the No-tug Heavenly Luxe Dual Shadow Brush ($24) for use with this palette. That Smartie-Pants Jamie Kern designed a brush designed not to tug or pull on delicate lids: essentially the first ever anti-aging eye shadow brush!  It’s one of the softest brushes I own and I use it everyday. I use the wide end for the crease and the small end to smudge eyeliner on the upper or lower lash line.


The shades in the palette are:

  • Sheer Joy – matte soft peach
  • Soft Light – matte light latte
  • Warmth – matte warm beige
  • Soulful – matte warm rosy beige
  • Mocha – matte light sable, 
  • Violet – matte lilac
  • Midnight – matte gray navy
  • Noir – matte black 
  • Love – matte dusty soft pink
  • Sunrise – matte soft amber
  • Sunset – matte rich amber
  • All Heart – matte warm mauve
  • Java – matte chocolate
  • Iconic – matte rich slate
  • Transforming Pearl

IT Cosmetics Naturally Pretty Palette

Each shade has the typical silky, buttery, high performance texture we expect from IT Cosmetics. The shadows are pigmented and blend easily. Shades ranging from neutral to deep makes this palette very versatile. I am, however, disappointed with the transforming pearl shadow. Yes, it adds a shimmery finish but doesn’t keep the intensity of the color. In other words, you accomplish the same thing by applying any shimmery white shadow on top of a matte eye shadow. 

Sheer Joy, Soft Light, Warmth, Soulful

Sheer Joy, Soft Light, Warmth, Soulful

Mocha, Violet, Midnight & Noir

Mocha, Violet, Midnight & Noir

Love, Sunrise, Sunset & All Heart

Love, Sunrise, Sunset & All Heart

Java, Iconic, Transforming Pearl

Java, Iconic, Transforming Pearl

Bottom Line: IT Cosmetics Naturally Pretty Eye Shadow Palette should please most and it is especially suitable for over 40 women looking for matte silky shadows with interesting shades.

Available at IT, Ulta Beauty and


  • Phyrra

    I really want to try this palette :)

  • MarciaF (beauty info zone)

    A friend of mine is looking for a matte palette so I just sent her the link to this review.

    I wonder what would happen if you put the special one on first. Do you think that would help?

    • cindy

      Worth a try!

  • Mamavalveeta03

    Oh well, no rave review. But then again, do I really NEED another palette? (You should see what my daughters walked away with from my stash when they were home for Christmas!)

  • Lynne

    Some lovely colours in this pallet, nice packaging too!

  • Polarbelle

    I love it when companies remember that our over 40 eyelids need extra help. This is really pretty!

  • Pingback: The Lipstick League – Fave Post of 2013()

  • Pingback: Naturally Pretty, Whip Hand and More! | Phyrra | Beauty for the Bold()

  • Pingback: The Lipstick League - Week of 1/6/2014 | EauMG()

  • stephanie louise

    I can’t wait to get my hand on this!

    • cindy

      I really think you’ll like it Steph!