IT Cosmetics Naturally Pretty Eye Shadow Palette ($42) is perfect for the over 40 woman. The 14….count ‘em 14 all matte eye shadows are formulated with IT Cosmetics proprietary’s anti-aging silk infused formula and one pearl transforming shade. Using the pearl transforming shade can take the matte shades and softly pearlize them with the simple swipe of a brush. All the eye shadows are designed to make your lids look younger with ingredients including Peptides, Hydrolyzed Collagen, Acai, Green Tea, Silk and antioxidants! IT Cosmetics creator Jamie Kerns has always been a lifesaver for over 40 women and this eye shadow palette hits the mark again. Thank you Jamie!
The pretty pink suede palette has the logo embossed in gold. The packaging is sturdy and has a magnetic clasp so it does not open unintentionally. I highly recommend the No-tug Heavenly Luxe Dual Shadow Brush ($24) for use with this palette. That Smartie-Pants Jamie Kern designed a brush designed not to tug or pull on delicate lids: essentially the first ever anti-aging eye shadow brush! It’s one of the softest brushes I own and I use it everyday. I use the wide end for the crease and the small end to smudge eyeliner on the upper or lower lash line.
The shades in the palette are:
- Sheer Joy – matte soft peach
- Soft Light – matte light latte
- Warmth – matte warm beige
- Soulful – matte warm rosy beige
- Mocha – matte light sable,
- Violet – matte lilac
- Midnight – matte gray navy
- Noir – matte black
- Love – matte dusty soft pink
- Sunrise – matte soft amber
- Sunset – matte rich amber
- All Heart – matte warm mauve
- Java – matte chocolate
- Iconic - matte rich slate
- Transforming Pearl
Each shade has the typical silky, buttery, high performance texture we expect from IT Cosmetics. The shadows are pigmented and blend easily. Shades ranging from neutral to deep makes this palette very versatile. I am, however, disappointed with the transforming pearl shadow. Yes, it adds a shimmery finish but doesn’t keep the intensity of the color. In other words, you accomplish the same thing by applying any shimmery white shadow on top of a matte eye shadow.
Bottom Line: IT Cosmetics Naturally Pretty Eye Shadow Palette should please most and it is especially suitable for over 40 women looking for matte silky shadows with interesting shades.
Available at IT Cosmetics.com, Ulta Beauty and QVC.com.