IT Cosmetics Vitality Lip Flush Butter Gloss and Waterproof Lip Stain Liners

IT cosmetics Lip butter glosses

There is virtually no product I do not love from IT Cosmetics. The line is full of beauty problem solvers and anti-aging products perfect for the over 40 woman. Many of  my holy grail products are from IT and the brand is well represented in my Prime Beauty All Stars list (in the categories listed at the top of the home page).

 It Cosmetic’s Vitality Lip Flush Butter Gloss ($24) is super moisturizing thanks to Plum, Cherry Avocado, Argan and Jojoba Oils. It’s developed to give that long-wear flush of naturally pretty shine and color with the anti-aging hydration of a super-luxe treatment lip gloss serum. It’s also packed with anti-aging peptides, hyaluronic acid, collagen, and anti-oxidants including Vitamins A, C, E, Acai, Green Tea and White Tea to protect and ward off free-radicals all day long.  Double your pleasure with this super hydrating lip gloss AND an anti-aging lip serum all in one!

These glosses are pretty close to perfection for me. They are high shine, non-sticky and have a very smooth texture–buttery and cushiony. They are so easy to wear, and they wear WELL, for about 4 hours. You know how when glosses feel so good you constantly want to rub your lips together? Yeah…these are  THAT good. They last a looooong time which I love!!

They are available in six shades ranging from nudes to berries to pinks. Most are opaque creams, but a few have slight sparkle. The pigmentation is good for glosses and the shades are highly wearable. The sparkle is subtle (no worries there) and it adds a nice dimension to the lips. Coupled with the super shine, lips are luscious and juicy. These are also great for hiding lip lines.

IT Cosmetics Lip Butter gloss

Top to bottom: Ruby Slippers, I Believe, Pretty in Pink, Joyful, Naturally Pretty, Perfectly Nude

  • Ruby Slippers is the most pigmetned of all, a sheer red with golden shimmer–really beautiful and easy to wear!
  • I Believe is an opaque berry mauve
  • Pretty in Pink is a medium pink with slight shimmer. A great everyday shade and ideal for fair skinned beauties.
  • Joyful is an opaque rosy nude
  • Naturally Pretty is a warm mauvish pink. It looks similar to Pretty in Pink in the tube but on lips it’s darker and warmer
  • Perfectly Nude is a peach opaque cream

IT cosmetics Lip butters

Left to right: Cherry Blush lip liner, Ruby Slippers gloss, Perfect Red lip liner, I Believe gloss, Spicy Nude lip liner, Joyful gloss, Romantic Rose lip liner.

All of these shades are wearable and wonderful!

IT Cosmetics YLBB Waterproof Lip Liners

In addition to the fabulous Lip Flush Butter Glosses, IT also has seven YLBB Your Lips But Better Waterproof Lip Liner Stains ($20). I don’t wear lip liners on a regular basis but these babies changed my mind. These automatic pencils are a triple-threat: they are a lip primer, liner and stain all in one!  Infused with peptides, collagen, hyaluronic acid, hydrating avocado oil, shea butter, aloe, and jojoba, they are über soft and creamy. They are also loaded with anti-aging anti-oxidants including Vitamins A, C, E, Acai, Green Tea and White Tea to protect, hydrate, condition, and nourish your lips while minimizing the appearance of lip lines. Woot, woot! I’m always trying to smooth out lip lines. And speaking of lip lines–you know, those pesky vertical lines on your upper lip? Using a lip liner keeps lipstick and gloss from bleeding into those lines, especially a soft liner that doesn’t skip like the IT YLBB Your Lips But Better Waterproof Lip Liner Stains. Each thin pencil has a built in sharpener on the bottom too!

The shades mix and match beautifully with the Lip Butters:

  • Cherry Flush- bright red. If you’re looking for something to perk up your face and get you noticed, this is it!
  • Perfect Red –  a wearable red that isn’t too blue or too brown
  • Spicy Nude – a warm brown/brick shade
  • Romantic Rose – matte rose shade that is perfection under a shimmery gloss, or better yet an iridescent gloss!
  • Pretty in Pink – same as the gloss–highly wearable!
  • Blushing Nude – a pinky beige
  • Buff  Nude – a peachy nude that looks great under Naturally Pretty or Perfectly Nude lip butters

IT Cosmetics Lip butters and lip liners

Left to right: Pretty in Pink lip liner, Pretty in Pink gloss, Blushing Nude lip liner, Naturally Pretty gloss, Buff Nude lip liner, Perfect Nude gloss

Bottom Line: there’s a lot to love with It Cosmetic’s Vitality Lip Flush Butter Gloss  and YLBB Your Lips But Better Waterproof Lip Liner Stains. You NEED to try these!


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  1. These looks so plush and creamy. Just the way I like my gloss.

  2. I have some of the liners (which I wear anytime I wear ANY lipsticks or glosses) and some of the glosses…. LOVE them all!

  3. Love these too. I have a few of each and they are perfect. I love that the glosses are just buttery and not sticky. The liners are wonderful. Actually I was swatching them on my hand tonight to figure out which one would go with a new lipstick and they haven’t washed off yet – 6 hours later!

  4. Mamavalveeta03 says:

    Nobody has a negative thing to say about these! That’s a first in the cosmetics world…I think they’ve got to be mine! (especially the lip liners…well, the glosses, too)

  5. I too love IT cosmetics in large part because of your reviews! Thank you for your blog!