Rimmel London is a new brand for me, actually that’s a lie–I did try a mascara a few years ago. Anywho, I was sent all the goodies you see in the picture above as an introduction to the line. Since eye shadow is my go-to makeup product, I started testing with these two Rimmel HD Glam Eyes Eyeshadow Quads. Rimmel describes these as their first creamy powder eye shadow with “Velvet-HD technology.” This is one of the best drugstore formulas you will find!
The Union Jack flag on the packaging is ace! Having been married to a Brit for 10 years, I’m probably biased but I love British culture so I adore this design, even if it is impractical. While it is cute and clever, the bars of color are so small, it does make it difficult to use a brush. I used the foam applicators that came with the palette veeeery carefully and that worked but it’s not exactly user friendly. Each Quad contains a highlighter, lid color, crease color, and outer V color/liner, as swell as a dual ended sponge tip applicator. I was pleasantly surprised at how pigmented and creamy these shadows are. I didn’t even use a primer and the shadows lasted all day, granted there was some fading but it was negligible. I did suffer a tiny bit of fallout too but just three specks of glitter on my cheek–I counted 
There are eight color combinations available:
- Black Cab
- English Oak
- Royal Blue
- Green Park
- English Rose
- Purple Reign
- Heart Of Gold
- True Union Jack
I tried Heart of Gold and Royal Blue. Heart of Gold is bronze, bark, light beige cream, bright yellow gold. These shades are the most flattering colors for my eyes and complexion. The yellow gold was just slightly too shimmery for my taste and that’s where the fallout occurred. The texture is soft and creamy, they have good pigmentation and blend well. Some of the shades border on being TOO soft as the applicator lifts too much product and it can get messy as well as fall into the next color with the design of the palette. The palettes have very nice coordinating shades so as to create a whole look and it’s nice touch that Rimmel put a little diagram in the back of each palette to show you exactly how to get the look.
Heart of Gold
Royal Blue
Overall: definitely worth a try for only $4.99. The pigment is very good, texture is creamy but the colors sure are hard to get at! If you’re up patient and up to the task, I think it will be worth the time.
Prime Beauty Grade: B
So funny that you bought this because it was cute–Me, too!!! I was in Walmart getting pharmacy stuff and wandered over to beauty (like that never happens…) and saw this palette and HAD to have it! I got the one that’s more bronzy brown with rosy/peachy colors. And I love it! I must admit, I don’t use it that often because I want the cute little design to last. We beauty junkies are a strange sort, aren’t we???
I admit it, I’m a sucker for cute packaging!!
Heart of Gold looks very pigmented! I love eyeshadows with designs like this but it makes me almost want to not touch them!
I know what you mean, I’m a sucker for good packaging and a pretty design. Did you see the Dior Golden Jungle palette? It has a leopard design–to die for!