Frugal Friday – Pacifica Enlighten Eye Brightening Mineral Eye Shadow Palette!

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Every time I pass the Pacifica display (which is woefully small) at my local Target, I want something. Fragrance, skincare, body care, makeup–something from the line! With my love of eye shadow and pretty packaging how could I resist this lovely palette? The fact that  it was on sale for a mere $10 bucks and change made me finally pull the trigger 🙂 Heck the regular price is only $14, I sound like I’m a real penny pincher!

The Pacifica Enlighten Eye Brightening Mineral Eye Shadow Palette consists of four summery shades and promises to brighten and enlighten my eyes–I’m SO there!

  • Skinny Dip– Matte nude base, a universal brightener.  Perfect for using on the inner eye to add brightness.
  • Coral Sand– A satin lid base or highlighter.
  • Golden– A perfect gold with just the right amount of shimmer.  Use on the lids or line the eyes.
  • Urchin– An irridecent jeweled purple with gold tones.  Use dry as a shadow, wet as a liner.  Perfect for smudging and a great substitute for black.

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These are mineral shadows infused with coconut water for a velvety, creamy finish and they blend beautifully.I especially like the mix of shimmer and satin finishes and striking colors. Skinny Dip is as advertised; a great brightener or to highlight the brow bone, Coral Sand is a lovely subtle peach, Golden is a yellow gold and Urchin is a medium purple with no red undertones-yay!  I do wish they packed a teeny bit more pigment but you can choose to wear them wet for more oomph. I always use eye shadow primer and they lasted the entire day for me without creasing.

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This palette is surprisingly versatile; wear Skinny Dip on the brow bone and inner corner of the eye, Coral Sand on the lid, Golden in the crease and line with Urchin for a pretty summer daytime look. For evening, wear Golden on the lid, Urchin in the crease and smoked out under the lower lash line.

The cardboard packaging is a bit flimsy–it might see some wear if it’s going to be rattling around in your makeup bag, but overall this was a fabulous buy–even at regular price!

Pacifica mineral eye shadows are 100% vegan, cruelty-free and formulated without sulfates, petroleum, parabens, SLS or phthalates.

Available at, Sephora and Target.

Bottom Line: Pacifica has just ventured into the world of makeup and if this is any indication of what’s to come, I’m totally down! A great brand with quality products, awesome packaging at drugstore prices–yes please!

Update: Just got an email from Pacifica today and they have added a new lip color line with 5 pot glosses and 5 tube glosses! Also, make sure to check their website, because they run a 40% discount on a different fragrance each month! July is 40% off Indian Coconut Nectar! 

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  1. Looks pretty good! I wonder what more they have in store.

  2. Mamavalveeta03 says:

    I’m so happy to hear that you like it, because we have a nice generous display at our Target and I haven’t gone for it yet. Beautiful!!!

  3. I’m going to Target today, will definitely check this out!