I’m a bit of a drugstore foundation snob. I don’t mean to be, it’s just that drugstore foundations rarely work for me. The shades are limited and the formulas usually leave me too shiny or so matte that all my lines and wrinkles are glaringly noticeable. I am however, looking for on a quest to find a new foundation.Â When picking up a prescription from my local drugstore the other day, I spied L’oreal Visible Lift Absolute Serum Advanced Age Reversing Makeup and thought I’d give it a try. I’ve had very good luck with virtually every L’orealÂ product I’ve tried lately. Not sure I’m fond of the name–does “Advanced Age” mean I’m advanced in age or the serum is advanced? IÂ choose toÂ believe they’re talking about the makeup and not me.
L’oreal claims Five Proven Results:
- 45% more even skintone
- 72% saw more youthful skin
- 75% reduction in fine lines and wrinkles
- 79% saw fewer imperfections
- 90% saw smoother skin
The first thing I noticed when applying this foundation was that it really clings to the skin–it latches on fast, so Â you need to blend quickly! I was very lucky that they had aÂ testerÂ because I probably would not have chosenÂ #148 Natural Buff; it looked way too dark in the bottle but was a perfect match for my MAC NC25 skin.Â There are 12 shades available.
Coverage is medium; it covers the redness around my nose and on my chin without looking thick or unnatural and still lets my freckles come through–but not too much.Â The texture is nice and doesn’t settle into my lines and wrinkles. I would describe the finish as satin–it’sÂ neither dewy or matte. The best thing about this foundation though, is that it lasts all day. At present I am going on 13 hrs and I still look fresh! An SPF of 17 is appreciated.
I tried Visible Lift with and without a primer and I’m happy to report you don’tÂ need a primer, unless of course you’re using a color corrector. A primer does help the foundation spread better but I didn’t notice any other difference–it does a good job of smoothing out lines and pores all by itself.
Skincare ingredients include: Hyaluronic acid, Pro-Retinol A, Pro-Xylane, Pro-Lastyl and Vitamin C.
Packaging: a much appreciated pump dispenser
Quality: very nice texture–feels lightweight but covers well
Value: I believe this retails for $14.99 but I got it on a 30% sale which equals $10 + change. A real bargain!
Best For: mature women over 40 (that’s us), combination skin as well as normal-dry. If you have very dry skin, I would not recommend this foundation, you will probably need something more hydrating
Overall: lovely texture, very long lasting, ideal for us women over 40, good packaging and a great value!Â Personally, I put very little stock into claims cosmetics companies make. I do like this foundation very much and would definitely repurchase it. My complexion looks soft and smoother using it, however I cannot attest to any of the claims made.