Frugal Friday – L’oreal Visible Lift
Serum Absolute Foundation

I’m a bit of a drugstore foundation snob. I don’t mean to be, it’s just that drugstore foundations rarely work for me. The shades are limited and the formulas usually leave me too shiny or so matte that all my lines and wrinkles are glaringly noticeable. I am however, looking for on a quest to find a new foundation.  When picking up a prescription from my local drugstore the other day, I spied L’oreal Visible Lift Absolute Serum Advanced Age Reversing Makeup and thought I’d give it a try. I’ve had very good luck with virtually every L’oreal  product I’ve tried lately. Not sure I’m fond of the name–does “Advanced Age” mean I’m advanced in age or the serum is advanced? I choose to believe they’re talking about the makeup and not me.

L’oreal claims Five Proven Results:

  • 45% more even skintone
  • 72% saw more youthful skin
  • 75% reduction in fine lines and wrinkles
  • 79% saw fewer imperfections
  • 90% saw smoother skin

The first thing I noticed when applying this foundation was that it really clings to the skin–it latches on fast, so  you need to blend quickly! I was very lucky that they had a tester because I probably would not have chosen #148 Natural Buff; it looked way too dark in the bottle but was a perfect match for my MAC NC25 skin.  There are 12 shades available.

Coverage is medium; it covers the redness around my nose and on my chin without looking thick or unnatural and still lets my freckles come through–but not too much. The texture is nice and doesn’t settle into my lines and wrinkles. I would describe the finish as satin–it’s neither dewy or matte. The best thing about this foundation though, is that it lasts all day. At present I am going on 13 hrs and I still look fresh! An SPF of 17 is appreciated.

I tried Visible Lift with and without a primer and I’m happy to report you don’t  need a primer, unless of course you’re using a color corrector. A primer does help the foundation spread better but I didn’t notice any other difference–it does a good job of smoothing out lines and pores all by itself.

Skincare ingredients include: Hyaluronic acid, Pro-Retinol A, Pro-Xylane, Pro-Lastyl and Vitamin C.

Packaging: a much appreciated pump dispenser

Quality: very nice texturefeels lightweight but covers well

Value: I believe this retails for $14.99 but I got it on a 30% sale which equals $10 + change. A real bargain!

Best For: mature women over 40 (that’s us), combination skin as well as normal-dry. If you have very dry skin, I would not recommend this foundation, you will probably need something more hydrating

Overall: lovely texture, very long lasting, ideal for us women over 40, good packaging and a great value! Personally, I put very little stock into claims cosmetics companies make. I do like this foundation very much and would definitely repurchase it. My complexion looks soft and smoother using it, however I cannot attest to any of the claims made.

Grade: A

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  1. Love the review! And I really like this foundation, too. I found it at Walgreens and there was only one shade in a tester and it was not even labeled, so how that could help me narrow down my shade was a mystery to me. My Walgreens “SA” helped me to choose, and I ended up with #146 Nude Beige (for reference I’m about an NW20-ish in MAC) it’s a great match.
    If you are looking to try more drugstore foundations for us mature types, I cannot begin to rave enough over Maybelline Smooth Mousse. This, it’s perfection.

  2. I like L’óreal make-up products, so I appreciate your review of this foundation.
    For me this product ticks the right boxes so I will definitely pick it up from the drugstore
    .-= Daisy´s last blog ..Top 10 Movie Halloween Costumes for 2010 =-.

  3. I was looking foward to picking up this foundaiton until i read your review saying that it is not for the very dry…unfortuantly, i have extremely dry, sensitive skin…what do you recommend? Thank you!

  4. I love this product…I am 66 yrs old…italian, and have a fair & olive complexion..I use the honey beige shade , which makes look Alive and has a beautiful texture , covers imperfections , and freckles and does not look heavy..I have tried everything from roll ons , creams, poders, minerals, spray ons…This is the best so far..Only one thing bothers me…The PUMP does not always work! its very annoying when your putting on your makeup and it doesn’t come out & theres no way to open the lid… Help1

    • For a drugstore foundation, this is really great! I went to check out the foundations at my Dior counter and the SA asked me what I was wearing b/c it looked so good and it was L’Oreal Visible Lift!

  5. I tried this foundation this weekend and was impressed — I’d thought I was done with drugstore foundations as they don’t cover and smooth my thirtysomething skin remotely well enough these days. But I wasn’t ready to shell out $30+ for a prestige foundation without some research on Makeup Alley. In reading those reviews, I came across such positivity about the Visible Lift Serum Absolute stuff, I gave the drugstore one more try!

    I agree on your well-expressed points. It takes quickly and covers well, with a finish between dewy and matte. “Satin ” is a good term. It’s surprisingly easy to smoothe on if you work quickly, and maybe daub it lightly all over your face with all your fingertips — then spread and blend right away.

    I hope they don’t discontinue this formula! Why cosmetics companies are so prone to doing that with their good products, I don’t know.