Good Morning Beauties! Today’s Frugal Friday is written by Guest Poster Ammie. Ammie is a middle aged beauty addict like us. Ammie reviewed Zoto’s  International new hair care line AGE Beautiful. As a woman over 40, I’m experiencing some difficulty with aging hair and I think it’s wonderful that Zoto’s has recognized this problem and is addressing it! Now let’s see what Ammie thinks of the line:
AGE beautiful hair care features age-defying elements that add resiliency, reinforce strength, lock in moisture and help maintain hair’s youthful characteristics. For those of you who don’t know, there are five signs of aging hair according to the AGE Beautiful people. As we age, our hair loses volume, manageability, color, moisture and shine.  The AGE Beautiful Hair Care line combats all five of those signs.  
I was lucky enough to get the shampoo and conditioner gratis. I have very thick, wavy, color-treated, coarse hair. The trick is to get my hair feeling moisturized and looking shiny.  AGE Beautiful Fullness and Body shampoo is free of sulfates and harsh surfectants. It’s color safe and contains phyto-collagen and keratin peptide protein. What I noticed after shampooing was that my hair felt so moisturized, I might not have needed the complimentary conditioner. However, I used the AGE Beautiful Fullness and Body conditioner right after shampooing anyway. I only needed maybe a nickel sized squirt and my hair feels very soft and conditioned. After it dried, I noticed a nice sheen to my hair as well.
 Both products not only fight the signs of aging but are supposed to increase body, volume and fullness by up to 20%. Since my hair is thick, I can’t attest to the increase in volume but I can tell you my hair feels wonderful!
The shampoo and conditioner retail for $9.99 and can be found at Sally Beauty Supply. AGE Beautiful has 9 products in the line and a liqui-creme hair color. I think they are well worth the money.
My hair type sounds just like yours, so I’m going to try this one out! Thanks for the review, Cindy!
I have used this product twice now, it is the best I have ever used. It has lasted for 5 weeks compared to the 2 weeks other hair color has lasted. The color is very natural. I use 10g,am 65 years old and will continue to use . Love, Love, Love.
I used the age beautiful hair color about 2 weeks ago (light ash blonde with 30 vol. developer). The color is gorgeous and my hair feels like it did before I began coloring it 25 years ago. I was so impressed with the improvement, I returned to Sally Beauty Supply to pick up a couple more products. The Intense Strengthening Treatment and the Sheer Gloss Weightless Serum left my hair feeling silky smooth and bouncy. WOW! I will go back for the rest of the age beautiful line tomorrow.
I’m 47 and my hair feels and looks better than it has in years.