The collaboration between Michelle Phan and L’Oréal that resulted in em cosmetics is not new. I held off trying the brand for a few reasons; it was way more expensive than I anticipated and I wanted to read a few reviews before I pulled the trigger. When I found a deal, I decided it was time to try em cosmetics. I was able to purchase an eyeliner, lipstick and a sample palette for $27.50.
em Cosmetics Waterliner Eyeliner ($18) - Y’all know by now, I love colored eyeliners; they are the easiest way to change up your look affordably. These are nicely pigmented and really budge- proof. There are 12 shades available, the darker shades are intended to define and the lighter shades to brighten. I choose Amazing Grey, which is deceptively named. I expected something close to my holy grail grey: Urban Decay Uzi. Amazing Grey is softer and less grey than Uzi. It does last 5-6 hours without smudging, but I wish it was more of a traditional grey shade. I do like the texture and lasting power so I would like to try different colors.
Lip Gallery Creamy Color Sheer Lipstick ($15) - The shade One True Love was a freebie when I purchased the eyeliner and sample palette. It has the consistency of a lip balm rather than a lipstick (similar to Revlon Lip Butters which I love). It’s very soft and creamy and One True Love is a pretty peach. On more pigmented lips it would be just a tint, but on my fish belly white lips it’s a glossy peach. The packaging is a silver tube with a white case inscribed with inspiring “E” words like esteem, empower, embrace, etc.
Sample of Look #4 Day Dreaming – I was confused when this sample arrived. I expected sample sizes of the palette but what I got was a cardboard picture of the entire palette with tiny pans of three eye shadows and one lipstick. The entire palette has 5 eye shadows, 2 blushes and 2 lipsticks so I thought it was strange to only be able to try 4 of the 9 products.
My sample pack had no blushes to try, instead there are three eye shadows and one lipstick. I would have preferred 2 eye shadows and one blush just so I was able to try it. There are no names on the sample pack but I have done some research and determined the eye shadows to be–right to left: Silver Lining, Fantasy and Storm Kiss. The lipstick is Misty Mauve.
Silver Lining turns very blue on me; it’s very hard for me to find a true silver that stays silver, so that was slightly disappointing. Fantasy is simply gorgeous; bronze, pink and gold all blend together to make a lovely shade with great dimension. Storm Kiss is a light matte charcoal that doesn’t swatch well but is a great crease color that can double as a soft eyeliner shade. All the shadows have a smooth texture and are long lasting even without primer. Misty Mauve is a very pretty My Lips But Better Plus–a very wearable color for a polished everyday look.
Bottom Line: for me, em Cosmetics has some hits and misses. I would repurchase the Waterliner eyeliners, I don’t think I will be repurchasing the Sheer Lipstick when I am just as pleased with Revlon Lip Butters for half the price and twice the selection. I’m not sure if I will purchase the cornerstone of the line–The Life Palette. It has 24 eye shadows, 4 blushes, 8 lip shades and 4 distinct looks. I’m glad I waited to try em Cosmetics because their prices have come down considerably from the launch. The Life Palette was originally $75 and is now priced at $59. I’ve also noticed the brand consistently has sales and specials too. I’m kind of on the fence: somewhat impressed but not completely won over.
Have you tried em Cosmetics? Do you have any favorites from the brand?