New! e.l.f. Drugstore Finds

  Last month, I shared with you some of my favorite e.l.f. drugstore finds. Well, I’m back again with some more goodies, including the Beauty Shield Lipsticks, $6, Matte to Shimmer Lip Transformers, $6, Silicone Blenders and Highlighting Sponge Duos, $8-$10. And, like last time, I’ve found new things to love and add to my […]

Play Beautifully with e.l.f. Cosmetics

  Who says high-end beauty has to be the only beauty products you buy? Personally, I like to mix it up with drugstore and high-end beauty brands. One of my go-to’s is cruelty-free e.l.f. cosmetics, especially for their makeup brushes. I’ve also recently discovered how to play beautifully with e.l.f. cosmetics Shimmer Eyeliner Pencil, $1.00, and Lip […]

Soap and Glory Glamorama Gift Set!

  We all know Soap & Glory for their cute and kitschy bath and body products and last year they expanded their offerings into makeup. I fell hard for the Peach Party blush and Sexy Mother Pucker Pillow Plump XXL Gloss. So when I was searching for some new makeup to buy just because I couldn’t resist this […]

Models Own A.M. Kit

Here at Prime Beauty headquarters, we are fans of the UK Brand Models Own found exclusively at Ulta Beauty. Blythe is head over stilettos with the Luxestick Velvet Lipstick and the Moonlight Sculpt & Glow Highlighter Stick as well the Sculpt and Glow Palette.  Today it’s my turn and I have the Models Own A.M. Kit ($17.99) for you. The […]

Rimmel Stay Matte Liquid Lip Colour

  As a lippie fanatic, my love is constantly being put to the test by the liquid lipstick trend. I tell myself I can’t be a fan because I need hydration and prefer the glossy trend. Occasionally, I’ve given in to the trend. It happens whenever a liquid lipstick, like the Rimmel Stay Matte Liquid Lip Colour, […]

Frugal Friday with FLOWER Beauty!

FLOWER Beauty is the brainchild of actress/producer/director Drew Barrymore. Here at Prime Beauty headquarters, we adore Drew. I feel like I can call her Drew vs. Ms. Barrymore because she is so fun and down to earth she makes you feel like she’s one of your girlfriends. She started the line in 2013 and it is […]

Spring Drugstore Blushes for Under $15!

very season I like to change up the makeup colors I wear. For fall and winter, I prefer red and deep berry lips with brown and gray eyes. In spring and summer, I like to lighten it up with softer shades of pink and peach. Changing my makeup “wardrobe” every season can get expensive so […]

Drugstore Beauty with Kokie Cosmetics!

Like most savvy girls, I’m a sucker for a good deal and cute packaging. And if I can find both in a cruelty-free, drugstore beauty brand, I’ll happily do a little dance in the store aisle. Sound too good to be true? Well, then you haven’t met Kokie Cosmetics. Kokie (derived from the Korean word […]