Makeup Wars: Best of Wet n’Wild

  This week our Makeup Wars bloggers are talking about their favorite Wet n’ Wild products. The brand has a been a drugstore staple for eons and often the first makeup brand teens turn to because it’s so inexpensive. But hold on beauties….just because it’s cheap doesn’t mean it’s not great, there a few jewels […]

L’Oreal Voluminous X Fiber Mascara!

I love me some mascara. Even I don’t understand my fascination with it. I feel compelled to try to every new brand mascara and formula on the market. In the past, I haven’t had good results with fiber mascaras but I do like L’Oreal’s Voluminous mascara so I decided to give the new L’Oreal Voluminous X Fiber Mascara ($10.99) […]

New! Hard Candy Fox in a Box Powders!

Hard Candy is a fav here at Prime Beauty headquarters. Blythe especially likes to check out their super affordable makeup while shopping at Walmart. Full disclosure: I was going to do this post for Frugal Friday but I can’t wait to tell you about these darling boxed powders–they are that good! Hard Candy just released […]

Frugal Friday: New L’Oreal Color Riche Shine Lipstick

Eight years ago when I started this blog, I used to have a popular feature on every Friday called Frugal Friday. On Fridays, I would highlight a drugstore beauty gem I had discovered. I stopped for a few reasons: blogs devoted only to drugstore makeup began to pop up and the new launches just weren’t that exciting. […]

All Drugstore FOTD Part 2: Makeup

  Yesterday we talked about the best complexion products from the drugstore and today I’m going to concentrate on the makeup. Everything I’m using can be found at your local drug or mass-market store. There was a Maybelline BOGO 50% off at Walgreen’s so you will notice a lot of Maybelline. However, I wouldn’t be […]

All Drugstore Makeup FOTD Part 1: Complexion

  It’s been a hot minute since I did a full face of the day using only drugstore makeup. There were SO many great drugstore products launched in 2017 it was quite easy! Mass Market brands have really stepped it up, with some products said to be dupes for high-end brands. In fact, there are […]

New! e.l.f. Drugstore Finds

  Last month, I shared with you some of my favorite e.l.f. drugstore finds. Well, I’m back again with some more goodies, including the Beauty Shield Lipsticks, $6, Matte to Shimmer Lip Transformers, $6, Silicone Blenders and Highlighting Sponge Duos, $8-$10. And, like last time, I’ve found new things to love and add to my […]

Play Beautifully with e.l.f. Cosmetics

  Who says high-end beauty has to be the only beauty products you buy? Personally, I like to mix it up with drugstore and high-end beauty brands. One of my go-to’s is cruelty-free e.l.f. cosmetics, especially for their makeup brushes. I’ve also recently discovered how to play beautifully with e.l.f. cosmetics Shimmer Eyeliner Pencil, $1.00, and Lip […]