Rimmel Stay Matte Liquid Lip Colour

  As a lippie fanatic, my love is constantly being put to the test by the liquid lipstick trend. I tell myself I can’t be a fan because I need hydration and prefer the glossy trend. Occasionally, I’ve given in to the trend. It happens whenever a liquid lipstick, like the Rimmel Stay Matte Liquid Lip Colour, […]

Frugal Friday with FLOWER Beauty!

FLOWER Beauty is the brainchild of actress/producer/director Drew Barrymore. Here at Prime Beauty headquarters, we adore Drew. I feel like I can call her Drew vs. Ms. Barrymore because she is so fun and down to earth she makes you feel like she’s one of your girlfriends. She started the line in 2013 and it is […]

Spring Drugstore Blushes for Under $15!

very season I like to change up the makeup colors I wear. For fall and winter, I prefer red and deep berry lips with brown and gray eyes. In spring and summer, I like to lighten it up with softer shades of pink and peach. Changing my makeup “wardrobe” every season can get expensive so […]

Drugstore Beauty with Kokie Cosmetics!

Like most savvy girls, I’m a sucker for a good deal and cute packaging. And if I can find both in a cruelty-free, drugstore beauty brand, I’ll happily do a little dance in the store aisle. Sound too good to be true? Well, then you haven’t met Kokie Cosmetics. Kokie (derived from the Korean word […]

Everything’s Coming Up Roses with the Pixi Beauty Hello Rose Set!

  Perhaps I should have said everything’s coming up glowy with this brand new set from Pixi. The Pixi Beauty Hello Rose Set ($22) contains three new products to give you a rosy, glowy complexion in a snap! Pixi Glow Booster in PinkPearl is a liquid highlighter you can use over, under or on top of […]

Find Your Only 1 Matte Lipstick with Rimmel

  Even though I’m a lipstick junkie, I’m not a liquid or matte lipstick kind of girl. I don’t like the dry, parched lips feeling most matte lipsticks cause. I never thought I’d jump on the matte trend until I tried the Only 1 Matte Lipsticks from Rimmel, approx. $6.97. Only 1 Matte Lipstick Performance […]

Get Precision to the Max with the NEW Max Factor Liner & Mascara

About a month or two ago, I heard a little rumor Max Factor was coming back to the U.S. I did a little happy dance in hopes that this rumor would come true. Thankfully, my dance worked (or at least I’m telling myself it did) because Max Factor is back at Target. I was lucky […]

Top 5 Pixi Beauty Favorites!

How does a beauty junkie pick just 5 items out of a long list of favorites? While Marcia from Beauty Info Zone was able to do it, she really had a tough time. Do you agree with her picks?