Makeup Wars: Best of Wet n’Wild

  This week our Makeup Wars bloggers are talking about their favorite Wet n’ Wild products. The brand has a been a drugstore staple for eons and often the first makeup brand teens turn to because it’s so inexpensive. But hold on beauties….just because it’s cheap doesn’t mean it’s not great, there a few jewels […]

L’Oreal Voluminous X Fiber Mascara!

I love me some mascara. Even I don’t understand my fascination with it. I feel compelled to try to every new brand mascara and formula on the market. In the past, I haven’t had good results with fiber mascaras but I do like L’Oreal’s Voluminous mascara so I decided to give the new L’Oreal Voluminous X Fiber Mascara ($10.99) […]

New! Hard Candy Fox in a Box Powders!

Hard Candy is a fav here at Prime Beauty headquarters. Blythe especially likes to check out their super affordable makeup while shopping at Walmart. Full disclosure: I was going to do this post for Frugal Friday but I can’t wait to tell you about these darling boxed powders–they are that good! Hard Candy just released […]

New Beauty at Target and Walgreens!

Target is my first choice for Mass Market stores and in the past few years, they have become more and more upscale with their collaborations in fashion– hello Victoria Beckham and home goods. They have also reworked their beauty department and added several new lines. Walgreens is expanding their beauty department as well and I have […]

Frugal Friday: New L’Oreal Color Riche Shine Lipstick

Eight years ago when I started this blog, I used to have a popular feature on every Friday called Frugal Friday. On Fridays, I would highlight a drugstore beauty gem I had discovered. I stopped for a few reasons: blogs devoted only to drugstore makeup began to pop up and the new launches just weren’t that exciting. […]

All Drugstore Makeup FOTD Part 1: Complexion

  It’s been a hot minute since I did a full face of the day using only drugstore makeup. There were SO many great drugstore products launched in 2017 it was quite easy! Mass Market brands have really stepped it up, with some products said to be dupes for high-end brands. In fact, there are […]

New! E.L.F. Active Collection – Sweat Resistant Formulas

  As we usher in 2018, many us will be making working out a priority. Some of us will start a new health journey, while others will want to work off all those holiday treats. I plan on upping my workout game by maybe trying something new. Part of this new will include the sweat-resistant formulas of […]

New! RoC®RETINOL CORREXION® MAX Daily Hydration Crème–You Look Beautiful!

  If you are over 40 I’m sure you’ve heard the phrase “You look great for your age.” Kind of a back-handed compliment isn’t it? While the intent may be positive, this misguided flattery is being directed toward women all too frequently, and we’re sick of it! In fact, the majority of women* would rather someone […]