All Drugstore FOTD Part 2: Makeup

  Yesterday we talked about the best complexion products from the drugstore and today I’m going to concentrate on the makeup. Everything I’m using can be found at your local drug or mass-market store. There was a Maybelline BOGO 50% off at Walgreen’s so you will notice a lot of Maybelline. However, I wouldn’t be […]

Makeup Wars Favorite Spring Makeup Products!

This week our Makeup Wars beauty bloggers are talking spring beauty. As for me, I’m not done with my spring makeup shopping so some things on my list are wishlist items. Let’s get started! I spent a lot (too much) time debating over the Urban Decay Gwen Stefani Eyeshadow Palette. Let’s just say this: all […]

Drugstore Gems: Covergirl truNAKED Shadow Palettes and Oh Sugar! Lip Balm!

  The Academy Awards are over but I’d like to give an Oscar to Covergirl. You’ve come a loooooong way baby! All drugstore brands have really stepped up their game and we are seeing palettes, primers and super effective skincare grace grocery aisles all over the country. Many brands like L’Oreal, Maybelline and Revlon have […]

Covergirl Plumpify BlastPRO Mascara!

  2016 is shaping up to be a banner year for drugstore makeup. Several brands have launched their Spring 2016 collections that rival more expensive brands. If you have been reading Prime Beauty for any length of time, you know of my major addiction to eye products and especially mascara. I have been impressed with […]

New! COVERGIRL LashBlast Super Sizer and Intensify Me

    COVERGIRL has two new launches this month you’ll want to know about. Trust. I am very lucky to have been given a sneak peek of both of these  awesome products. The newest edition to the LashBlast Mascara line is Super Sizer. I’ve had really good luck with the LashBlast mascaras; some of my all […]

COVERGIRL Full Lash Bloom Mascara: Review, Pics

    Covergirl’s new addition to the LashBlast mascara line is Full Lash Bloom Mascara, a new Spring 2015 release, It promises longer lashes that are soft to the touch and never stiff. I had high hopes for this mascara since there are several LashBlast mascaras I like, most notably Covergirl Clump Crusher reviewed here.  […]

Makeup Wars $30 Face of the Day Challenge!

This week our makeup warriors are presented with the challenge of creating a full face of makeup for only $30. Drugstore makeup has really evolved in the past few years so that is where I concentrated my shopping efforts. With only $30 to spend, I did have to skip face and  eye shadow primer, but […]

Frugal Friday – CoverGirl Bombshell Volume Mascara!

  Layering  mascara is not a new concept–I do it all the time, but now it’s a new marketing strategy. CoverGirl Bombshell Volume by Lash Blast Mascara is a brand new dual sided mascara that volumizes and intensifies lashes with two different formulas and applicators. I haven’t seen CoverGirl do a dual sided mascara like […]