Prime Beauty is the prime destination for women 40+ in their prime - we deliver beauty tips and advice for women of all ages.
Introducing the Folklore Collection by Laura Mercier. Rich, earthy and tribal colours inspired by cultures of South and Central America make up the Summer 2013 Collection. I’m reading a book on Native Americans in the 1890′s and these colors remind me so much of the landscape in the west at that time. The red [...]
2013 is quickly becoming the year of the “cosmetics crayon.” Nearly ever brand has an eye shadow or lip crayon or pencil. From pricey high-end lines to drugstore brands, crayons and pencils abound. The awesome bloggers are always on trend, so this weeks challenge focuses on the best cream or eye [...]
Two of 14 new $26 Laura Mercier Creme Smooth Lip Colours available now at Laura Mercier counters and online . What would I do without Laura Mercier to keep this 50 *cough*something lady looking pretty and polished? Seriously, virtually every product in the line works beautifully for me! It’s the best brand for over 40′s and er…over [...]
I was in a hurry yesterday and forgot to put my eyeliner on. As I took a last look in the mirror before departing for work, I was astounded at how nekkid I looked! My eyes looked old and tired. I looked ‘unfinished’ somehow, not polished how I like to look. That’s why I’m a [...]
I adore Michelle Williams, she is both feminine and classy. I think she is this generation’s Audrey Hepburn. Isn’t her makeup here perfection? Makeup artist Sabrina Bedrani created a “chic yet sexy” makeup look for Williams, who stars in the upcoming movie, “OZ the Great and Powerful.” Bedrani drew inspiration for the look from the [...]
Anything that can save me precious time in the morning, I down with. That’s why Laura Mercier’s Caviar Stick Eye Colours ($24) have made my Prime Beauty All-Star list, especially the 8 new shades that hit counter this month. The new shades are: Orchid Sugar Frost Seashell Sand Glow Grey Pearl Pink Opal Mint Snow Rosegold I have the lovely shade Amethyst from the original colors [...]
This time our warriors are battling it out over the best Makeup Look for Valentines Day. I decided to go the traditional route with shimmery eyes, barely there cheeks and a Valentine red lip. As I was writing this I realized I used a lot of my favorite or “all-star” products. Click on the next [...]
Last night when I was watching E News! Live from the Red Carpet pre-show to the Screen Actors Guild Awards, I was mesmerised by Claire Danes as she was talking to Giuliana Rancic. The one thought that kept going through my mind was “I wish I knew what her lip color was” and low and [...]
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