Prime Beauty is the prime destination for women 40+ in their prime - we deliver beauty tips and advice for women of all ages.
Before you know it, the holidays will be upon us and so will the parties and festivities. The holiday season is the ideal time to go a little outside your comfort zone and try a makeup look with a little more sparkle. Highlight the tops of cheekbones, cupid’s bow, temples, brow bone and decollete. The [...]
Getting that youthful glow back after 40 can be more complicated than you might imagine. I tend to be wooed by beautiful powder highlighters with their embossed designs and luscious compacts, but more often than not at a loss as how to apply them. I know I’m not alone, I’ve seen women my age looking like [...]
For ONE DAY ONLY, FRIDAY, JULY 27TH, IT COSMETICS will offer this amazing Today’s Special Value 5-pc. color collection! The Vitality Anti-Aging Kit boasts two NEW product launches along with three of their best sellers all developed with leading plastic surgeons and infused with anti-aging ingredients perfect for over 40 women! The kit has a [...]
SENSAI’s Designing Duo Bronzing Powder is one of those products that when opened, sends you straight into makeup induced euphoria. Who wouldn’t be in a state of euphoria when your skin looks luminious and glowing? The powder features two sun-kissed shades graduated together to create a look that can be shimmery and sculpted. On the skin, [...]
Wow, that a lot of cameras! I can’t but feeling glamorous in the new Smashbox Photo Op Eye Shadow Trios ($28). There are 16 shades so there is sure to be one or two or five for you to fancy. I was drawn to the neutrals like a Pacific North-westerner to Starbucks. I tried the natural but polished Multi-Flash; a matte nude [...]
The Senna Cosmetics line is impressive, the founder is Eugenia Weston , an Emmy nominated celebrity makeup artist that has been a pioneer in the cosmetics industry for over three decades.“From the age of 13, I was fascinated with faces- the emotions, balance, beauty and of course flaws. I was always visualizing how a woman could be more beautiful and [...]
As an over 40 woman, I seem to be forever chasing the glow of my youth. While good skincare habits and regular exfoliation helps, we mature women sometimes need a little extra assistance and Make Up For Ever’s provides that lit from within glow! Uplight is a lightweight gel made of more than 70% water (another plus for us [...]
Anastasia Soare can be called a brow maven; for years she has shaped the brows of Hollywood’s elite in her Beverly Hills Salon. Over the years she has achieved iconic status in the beauty industry for her unique way of shaping the eyebrows and enhancing the eye area. Brows are often overlooked or not cared for (believe [...]
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