Prime Beauty is the prime destination for women 40+ in their prime - we deliver beauty tips and advice for women of all ages.
Give me inexpensive waterproof eyeliner or give me death! Or at least maim me a bit. Okay, so maybe I am slightly over dramatic, but H E double hockey sticks, I want an eyeliner that can last through heat, humidity, sweat, allergies and maybe a dip in the pool. Eureka, I’ve found it–Rimmel ScandalEyes Waterproof [...]
INGLOT, the brand that brings you brilliant and affordable cosmetics has two new products launching this month. INGLOT ‘s new Colour Play Eyeliner ($12) are available in 6 vibrant shades: #201(orange) #202(fuchsia) #203(purple) #204(aqua) #205(blue) #206(green) These are creamy and long lasting and are retractable and have a built in sharpener. The Satin Rainbow Eye Shadows ($8) [...]
How utterly adorable and practical is this? A mascara “wardrobe” is just what every girl needs! The kit comes with three different brushes for three different lash looks–genius! Create your own lash look with the three-in-one conditioning formula with Carbon Black finish and a choice of three brushes–one to define, curl, and volumize. The [...]
I was in a hurry yesterday and forgot to put my eyeliner on. As I took a last look in the mirror before departing for work, I was astounded at how nekkid I looked! My eyes looked old and tired. I looked ‘unfinished’ somehow, not polished how I like to look. That’s why I’m a [...]
Doesn’t Emma Watson look adorable? Adorable but not childish…adorable and fun…adorable and fresh…and pretty…and springy. That’s exactly what I love about Lancome’s Spring 2013 Collection, it’s fresh and pretty with a fun and flirty twist! “What lies at the heart of the In Love Collection is a woman who loves who she is, who knows [...]
Arabesque: A ballet position in which the dancer bends forward while standing on one straight leg with the arm extended forward and the other arm and leg extended backward. When I saw the Arabesque Collection by Laura Mercier for Spring 2013, I immediately thought of ballerinas. Actually I was reminded of the positions I learned [...]
The Urban Decay 24/7 Glide-On Pencil Set ($38) for Holiday 2012 is a set of six eyeliners that are essential for rockin’ a smoky eye this season. These are the same 24/7 glide-on eye pencils that are adored by bloggers and beauty junkies alike (I’m a card carrying member). These liners are smooth as glass as well as [...]
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