Prime Beauty is the prime destination for women 40+ in their prime - we deliver beauty tips and advice for women of all ages.
Good news beauties! Macy’s has an exciting gift-with-purchase available exclusively at Macy’s stores nationwide through May 27th, 2013. If you spend a minimum of $35 OR purchase two Lancôme products at Macy’s counters, you will receive a complimentary Lancôme tote containing 6 beauty essentials: minis of Visionnaire Advanced Skin Corrector, Génifique Youth Activating Concentrate, your choice of [...]
INGLOT, the brand that brings you brilliant and affordable cosmetics has two new products launching this month. INGLOT ‘s new Colour Play Eyeliner ($12) are available in 6 vibrant shades: #201(orange) #202(fuchsia) #203(purple) #204(aqua) #205(blue) #206(green) These are creamy and long lasting and are retractable and have a built in sharpener. The Satin Rainbow Eye Shadows ($8) [...]
Aveda’s Spring/Summer Collection is inspired by nature, boasting pure pastels as well as more vibrant colors. Janell Geason, Artistic Director for Aveda introduces a blossoming palette that goes beyond mineral makeup to use natural plant ingredients that are gentle to the skin AND the planet. “We’re seeing a return to color in makeup with techniques [...]
2013 is quickly becoming the year of the “cosmetics crayon.” Nearly ever brand has an eye shadow or lip crayon or pencil. From pricey high-end lines to drugstore brands, crayons and pencils abound. The awesome bloggers are always on trend, so this weeks challenge focuses on the best cream or eye [...]
Shiseido’s Artistic Director Dick Page has created a beautiful collection inspired by the stunning colors of the seascape–the sunset, sand dunes and seashells. Today we’ll take a look at one of the eye shadow trios–RD299 Beach Grass. The collection includes two Eye Shadow Trios ($33): RD 711 Pink Sands – inspired by sand dunes with the colors [...]
This product was provided by PR for review and contains an affiliate link. Hearing the name of Make Up For Ever’s new eye shadow palette, Technicolor ($45), it is no stretch believing Dany Sans created it. After all, when I interviewed her a few years ago, she told me the very first eye shadow in [...]
Anastasia of Beverly Hills, true friend to us over 40′s has done it again. Her newest palette, The Bold and the Beautifu l is something every self-respecting beauty addict should own. First off can we talk about the packaging? The kit resembles a set of books that contains two volumes: Vol. 1, ‘Bold Brows’ and Vol. 2, [...]
When I think of the brand BECCA, I think of an effortless, natural girl-next-door look, not necessarily the sultry, sexy temptress. But isn’t there a little vixen in all of us? At least sometimes? You ‘betcha. BECCA’s Ultimate Eye Colour Quad in Night Star ($40) is for that vixen. The quad houses four shades, a [...]
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