Prime Beauty is the prime destination for women 40+ in their prime - we deliver beauty tips and advice for women of all ages.
When I think of the brand BECCA, I think of an effortless, natural girl-next-door look, not necessarily the sultry, sexy temptress. But isn’t there a little vixen in all of us? At least sometimes? You ‘betcha. BECCA’s Ultimate Eye Colour Quad in Night Star ($40) is for that vixen. The quad houses four shades, a [...]
This time our warriors are battling it out over the best Makeup Look for Valentines Day. I decided to go the traditional route with shimmery eyes, barely there cheeks and a Valentine red lip. As I was writing this I realized I used a lot of my favorite or “all-star” products. Click on the next [...]
Great news beauties! BECCA, the fabulous brand from Australia is now at Sephora.com! I really am thrilled at this news because I am totally enamored with the brand. They are the epitome of effortless chic. Everything BECCA does they do with a classic yet natural touch—never overdone or flashy. Oh bliss, I die—these new shades [...]
Getting that youthful glow back after 40 can be more complicated than you might imagine. I tend to be wooed by beautiful powder highlighters with their embossed designs and luscious compacts, but more often than not at a loss as how to apply them. I know I’m not alone, I’ve seen women my age looking like [...]
BECCA cosmetics always gives off an effortlessly chic and feminine vibe I adore, whether it be a 70’s Flower Child, modern day Surfer Girl or a Natural Beauty. Earthy, natural, flattering tones combine with superb quality and unique packaging to make every girl feel pretty. Two more outstanding products have been added to the line, Songbird and [...]
BECCA the brand that does neutrals best introduced three new nail colours with their fall Lost Weekend Collection and I have to say, along with the blushes, they are the standout of the collection. All three are creams and über shiny/glossy–so pretty! I think neutrals are so elegant and chic especially for fall. Billy Tea – a mid- brown taupe [...]
The promo shot for Becca’s Lost Weekend Fall collection , says fall with no words at all. The warm comfy sweaters and sweet natural makeup invokes thoughts of lazy fall weekends at a rustic cabin (or in my case, a rustic-but-not-in-a-good-way-loft) sitting by a toasty fire sipping cocoa (spiked with peppermint schnapps of course), wrapped in a cozy knit blanket reading a [...]
BECCA has done it again–created a perfect product. It took all of one week for the BECCA Mineral SPF 30 Primer ($42) to reach HG (Holy Grail) status for me. It’s everything I want in a primer: hydrating 100% natural mineral UV barrier provides broad-spectrum UVA/UVB protection SPF of 30 oil-free 100% mineral active ingredient (micronised Zinc Oxide) makes makeup last all [...]
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