All Drugstore FOTD Part 2: Makeup

  Yesterday we talked about the best complexion products from the drugstore and today I’m going to concentrate on the makeup. Everything I’m using can be found at your local drug or mass-market store. There was a Maybelline BOGO 50% off at Walgreen’s so you will notice a lot of Maybelline. However, I wouldn’t be […]

Jane Iredale Fashion Forward Fall 2016 Collection!

    This fall let your style reach new heights with the Fashion Forward collection from Jane Iredale. Let yourself soar with a strong, sexy look for eyes, brows and lips! The star of this collection are the Smooth Affair® For Eyes ($32) pot cream eyeshadows. They are creamy, easily blendable and are smudge and […]

Get a Bronzed Glow with Your Best Friend (YBF)!

  One of my favorite aspects of being a blogger is discovering new beauty brands. It’s even more exciting knowing I can share my new finds, like Your Best Friend (YBF), with Prime Beauty readers. Founded in 2008 by Stacey Schieffelin, a Ford model, makeup guru, and successful entrepreneur, YBF is all about “empowering women […]

Makeup Wars $30 Face of the Day Challenge!

This week our makeup warriors are presented with the challenge of creating a full face of makeup for only $30. Drugstore makeup has really evolved in the past few years so that is where I concentrated my shopping efforts. With only $30 to spend, I did have to skip face and  eye shadow primer, but […]

IT Cosmetics Brow Power Giveaway!

  I’ve mentioned a few hundreds of times my affection for IT Cosmetics Brow Power Universal Eyebrow Pencil ($24). I have gone through no less than 3…count ’em…3 tubes of this eyebrow pencil. Now, I will admit I really like the Anastasia brow stencil kit also, but I rarely have time for it. Brow Power […]