Beauty News Flash-Shu Uemura Goes Buh Bye

 Women’s Wear Daily reports that beauty powerhouse L’Oreal has announced they will close all US operations of Shu Uemura. This is indeed a say day for beauty enthusiasts in the United States, but don’t fear you can still purchase Shu Uemura products online, they are just closing operations in the U.S. due to poor sales performance.

Carol Hamilton, president of L’Oreal USA’s Luxury Division said, “This is about our desire to focus on growing the larger brands, not because the brand isn’t vibrant and beautiful. We love the brand, but it is a very small part of our portfolio.”  “It’s a simple decision after a very complex analysis: we have a very large portfolio, and we want to focus on growing the brands which have a larger presence in the U.S. market.”  Shu Uemura does about 80% of it’s business in Asia so from a business standpoint I guess it makes sense, but I for one, will miss the gorgeous and unique eyeshadows and cleansing oil.  Mr. Uemura you will be missed!

 

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