Even though it’s only January, 2016 is already shaping up to be a great year in Beauty. From fabulous drugstore finds to new launches from our favorite brands to celebrity collaborations.
IT Cosmetics, an all-star brand here at Prime Beauty has a brand spankin’ new mascara called Superhero. Seriously? How can they top Hello Lashes? Welp, beauties I don’t know the answer but Jamie Kerns and the crew at IT Cosmetics have managed to do it.
The brand has never disappointed me–I often say IT Cosmetics is an over 40 woman’s best friend so when I saw they were launching a new mascara, I jumped on it. I ordered from QVC and got two tubes for about $29–less than the price of one tube from a luxury brand.
Superhero mascara is touted as an elastic stretch volumizing mascara. What the heck does that mean? It means that the unique elastic stretch technology wraps each individual lash to give you WOW lashes in just one coat. It’s superhero power is defined, full, long, thick lashes!
“Our proprietary Elastic Stretch Technology wraps each individual lash in a volume-boosting, lengthening and ultra-conditioning black cape of power and color, for your strongest, longest, thickest and most defined lashes. The super buildable formula puts lash power at your fingertips; simply apply more coats to add volume and length to lashes.”
The Lash-Changing Power Brush gets those tiny lashes in the corners thanks to the bristles cut at all different lengths. I like the slimness of the brush–can’t stand those super big brushes, I find them so unwieldy. This innovative brush wraps each individual lash from root to tip, treating your lashes to collagen, hydrolyzed keratin, proteins, peptides, and polymers.
Let me tell you beauties, I’ve tried eleventy-billion mascaras and this one rocks! Superhero gives me length, volume, curl, AND separation. Most mascaras can deliver on one, maybe two of those criteria but until now I’ve never had a mascara that could deliver on ALL! This mascara really is my Superhero!
Also notable is what Superhero doesn’t do: it does not flake, smudge, run or dry out my lashes.
Bottom Line: IT Cosmetics Superhero Mascara gives you bat-worthy lashes without falsies!