MAC has a huge selection of holiday sets this year. Even though I’m not completely smitten with MAC, I do like to string them along in case I need a last minute makeup look for that fantasic Holiday party. The Holiday sets make great gifts and/or stocking stuffers. I usually end up with one for my daughter but this [...]
MAC Magic, Mirth & Mischief
You probably already know my feelings about MAC–some great products but definitely not geared toward the mature woman and they have bastardized the term “Limited Edition”. Still, I look forward every year to the Holiday collections. Magic, Mirth & Mischief seems to run high on sparkle; the mineralized eye shadows are heavy on the glitter. I’m intrigued [...]
Vanessas Paradis Named Face of Chanel
Vanessa Paradis, Wife, er partner of Hottie Johnny Depp, Mother, Model and French beauty has been named the face of a new line of Chanel lipstick. This is so fitting considering Paradis appeared in Coco ads back in 1992,I loved that commerical with Vanessa as a bird in a birdcage–so artsy. She later worked with Karl [...]
FTC Regulations & My Makeover
I would like to announce that Prime Beauty will get a makeover soon! I have realized that my feeble attempts to make this blog look professional have failed miserably. So I have enlisted some help from a professional, purchased my own domain name and have some other surprises in store for you that will hopefully [...]
New Bobbi Brown Fall Palettes
Earth Metal Lip & Eye PaletteLimited Edition. Natural, shimmering elements come together in this beautiful new palette. Inside the chrome-accented, sleek compact you’ll find a flip-top mirror with exclusive Eye Shadows and Creamy Lip Colors, and mini Eye Shadow and Lip Brushes $60 Although these are very beautiful eye shadow shades, I think the palette [...]
10 Cold Weather Beauty Tips
Frigid temperatures, indoor heating, and low humidity can strip skin and hair of their moisture. As the temperatures drop, some of us may need to modify our makeup and skincare routines. I know my face has been feeling like the Sahara desert already and my hands are like sandpaper. Here are a few tips to [...]
Halloween Makeup kits from Sephora
Halloween is probably my favorite holiday. I gotta say, I miss making costumes (even though my daughter refused to be Raggedy Ann) and taking the kids trick or treating. And I still love giving out candy and seeing all the kids in their costumes; I have to ask ask each one what they are and pretend [...]
"Rock" On!!!
The most beautiful stones have been tossed by the wind and washed by the waters and polished to brilliance by life’s strongest storms When I hear this poem, I don’t think of stones, but of mature women who have lived through some of life’s strongest storms and are now polished and brilliant. All of these [...]






















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