Skin Alert: What are SKs and why do you need to know about them?

I collaborated with the makers of ESKATA® (hydrogen peroxide) topical solution, 40% (w/w) to create this post   When I first started Prime Beauty, it was about makeup and beauty for over 40 women. As the blog has grown and I've gotten older, I've expanded the scope to … [Continue reading]

The Beauty Spotlight Team Weekly Reads

Halloween has come and gone and now it is time for all the winter and holiday collections to start popping up! Jen from Laugh, Love, Contour is thrilled to see all these new offerings and has the much anticipated Winter Collection by KBShimmer up on her blog. In addition to core shades, KBShimmer … [Continue reading]

Being by Sanctuary Spa – Salted Caramel and Macadamia Nut

Being by Sanctuary Spa is a cute and kitschy bath band body brand from the UK now being sold at Ulta Beauty. In addition to being fearless, the four … [Continue reading]

New! Mademoiselle Lashes

Just like a great pair of heels, the right eyelashes can completely transform your look. Mademoiselle Lashes create the world’s most beautiful and … [Continue reading]

IT Cosmetics IT’s Your Top 5 Superstars and More From QVC!

IT Cosmetics’ IT’s Your Top 5 Superstars & More! 6-Piece Holiday Collection gives you the power to feel your most beautiful this holiday—and … [Continue reading]

BioSilk Volumizing Therapy Haircare

I've ridden on the struggle bus for years with my fine, thin hair. Rich shampoos and conditioners weigh it down and most volumizing styling products … [Continue reading]

Anastasia Beverly Hills Sultry Eyeshadow Palette Holiday 2018

The newest Anastasia Beverly Hills Eyeshadow Palette is Sultry $45. It is part of the Holiday Collection and as such is housed in a super glam … [Continue reading]

Fashion Flash Welcomes November!

This week Jackie from Jackie Silver Style is hosting Fashion Flash! Fashion Flash is a group of over 40 bloggers that cover a wide range of topics … [Continue reading]

Happy Sunday!

Okay, I know Halloween is over but I couldn't resist showing you Addy's costume. She's supposed to be a Candy Corn Witch but she did NOT like the hat! … [Continue reading]